Starbucked: A Double Tall Tale of Caffeine, Commerce, and Culture - Couverture rigide

Clark, Taylor

Couverture rigide

ISBN 10 : 031601348X ISBN 13 : 9780316013482

Editeur : Little, Brown and Company, 2007

Synopsis

Book by Clark Taylor

A propos du livre

Présentation de l'éditeur :

STARBUCKED will be the first book to explore the incredible rise of the Starbucks Corporation and the caffeine-crazy culture that fueled its success. Part Fast Food Nation, part Bobos in Paradise, STARBUCKED combines investigative heft with witty cultural observation in telling the story of how the coffeehouse movement changed our everyday lives, from our evolving neighborhoods and workplaces to the ways we shop, socialize, and self-medicate.

In STARBUCKED, Taylor Clark provides an objective, meticulously reported look at the volatile issues like gentrification and fair trade that distress activists and coffee zealots alike. Through a cast of characters that includes coffee-wild hippies, business sharks, slackers, Hollywood trendsetters and more, STARBUCKED explores how America transformed into a nation of coffee gourmets in only a few years, how Starbucks manipulates psyches and social habits to snare loyal customers, and why many of the things we think we know about the coffee commodity chain are false.

Revue de presse :

'I lift a cup - of something stronger than Frappucino - to you Taylor Clark' (P.J. O Rourke, New York Times)

'Engaging...witty...fascinating' (Sunday Telegraph)

'Clark injects his story with plenty of zip and humour' (Sunday Times)

absorbing (Daily Mail)

entertaining (Sunday Times)

À propos de cette édition

• Éditeur: Little, Brown and Company
• Date d'édition: 2007
• ISBN 10: 031601348X
• ISBN 13: 9780316013482
• Reliure: Relié
• Nombre de pages: 304