Articles liés à The Tipping Point: How Little Things Can Make a Big...

The Tipping Point: How Little Things Can Make a Big Difference - Couverture rigide

 
9780316316965: The Tipping Point: How Little Things Can Make a Big Difference
Afficher les exemplaires de cette édition ISBN
 
 
The Tipping Point This celebrated New York Times bestseller -- now poised to reach an even wider audience in paperback -- is a book that is changing the way Americans think about selling products and disseminating ideas. Full description

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur :
Discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
Revue de presse :
Why is it that fashion trends change the way we dress? Why do various TV shows, movies, and books become so popular? Malcolm Gladwell provides a diagram of our society, along with an analysis of the strategies people apply to influence and mold its direction. Gladwell describes the personality types that create trends and those that influence others by "spreading the word." History takes on a whole new perspective as he describes events of early America that specifically follow his theories of "selling the public on an idea" and "social epidemics." Feedback from market mavericks further substantiates Gladwell's viewpoints. B.J.P. © AudioFile 2001, Portland, Maine [Published: AUG/ SEPT 01]

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

  • ÉditeurLittle, Brown and Company
  • Date d'édition2000
  • ISBN 10 0316316962
  • ISBN 13 9780316316965
  • ReliureRelié
  • Numéro d'édition1
  • Nombre de pages288
  • Evaluation vendeur
EUR 19,82

Autre devise

Frais de port : EUR 5,56
De Etats-Unis vers France

Destinations, frais et délais

Ajouter au panier

Autres éditions populaires du même titre

9780316346627: The Tipping Point: How Little Things Can Make a Big Difference

Edition présentée

ISBN 10 :  ISBN 13 :  9780316346627
Editeur : Back Bay Books, 2002
Couverture souple

  • 9780349113463: The Tipping Point: How Little Things Can Make a Big Difference

    Abacus, 2002
    Couverture souple

  • 9780316679077: The Tipping Point: How Little Things Can Make a Big Difference

    Little..., 2001
    Couverture souple

  • 9780316648523: The Tipping Point: How Little Things Can Make a Big Difference

    Little..., 2001
    Couverture rigide

  • 9780349114460: The Tipping Point.

    Time W..., 2001
    Couverture souple

Meilleurs résultats de recherche sur AbeBooks

Image fournie par le vendeur

Gladwell, Malcolm
Edité par Little, Brown (2000)
ISBN 10 : 0316316962 ISBN 13 : 9780316316965
Neuf Couverture rigide Quantité disponible : 10
Vendeur :
booksXpress
(Bayonne, NJ, Etats-Unis)
Evaluation vendeur

Description du livre Hardcover. Etat : new. N° de réf. du vendeur 9780316316965

Plus d'informations sur ce vendeur | Contacter le vendeur

Acheter neuf
EUR 19,82
Autre devise

Ajouter au panier

Frais de port : EUR 5,56
De Etats-Unis vers France
Destinations, frais et délais
Image d'archives

Malcolm Gladwell
Edité par Little, Brown and Company (2000)
ISBN 10 : 0316316962 ISBN 13 : 9780316316965
Neuf Couverture rigide Quantité disponible : 15
Vendeur :
PBShop.store US
(Wood Dale, IL, Etats-Unis)
Evaluation vendeur

Description du livre HRD. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur WB-9780316316965

Plus d'informations sur ce vendeur | Contacter le vendeur

Acheter neuf
EUR 30,88
Autre devise

Ajouter au panier

Frais de port : EUR 1,73
De Etats-Unis vers France
Destinations, frais et délais
Image d'archives

Gladwell, Malcolm
Edité par Little, Brown (2000)
ISBN 10 : 0316316962 ISBN 13 : 9780316316965
Neuf Couverture rigide Quantité disponible : > 20
Vendeur :
California Books
(Miami, FL, Etats-Unis)
Evaluation vendeur

Description du livre Etat : New. N° de réf. du vendeur I-9780316316965

Plus d'informations sur ce vendeur | Contacter le vendeur

Acheter neuf
EUR 27,68
Autre devise

Ajouter au panier

Frais de port : EUR 5,56
De Etats-Unis vers France
Destinations, frais et délais
Image fournie par le vendeur

Gladwell, Malcolm
ISBN 10 : 0316316962 ISBN 13 : 9780316316965
Neuf Couverture rigide Quantité disponible : 5
Vendeur :
BargainBookStores
(Grand Rapids, MI, Etats-Unis)
Evaluation vendeur

Description du livre Hardback or Cased Book. Etat : New. The Tipping Point: How Little Things Can Make a Big Difference 0.84. Book. N° de réf. du vendeur BBS-9780316316965

Plus d'informations sur ce vendeur | Contacter le vendeur

Acheter neuf
EUR 22,09
Autre devise

Ajouter au panier

Frais de port : EUR 11,58
De Etats-Unis vers France
Destinations, frais et délais
Image d'archives

Malcolm Gladwell
Edité par Little, Brown and Company (2000)
ISBN 10 : 0316316962 ISBN 13 : 9780316316965
Neuf Couverture rigide Edition originale Quantité disponible : 15
Vendeur :
Evaluation vendeur

Description du livre Etat : New. 2000. 1st Edition. Hardcover. . . . . . N° de réf. du vendeur V9780316316965

Plus d'informations sur ce vendeur | Contacter le vendeur

Acheter neuf
EUR 31,53
Autre devise

Ajouter au panier

Frais de port : EUR 3
De Irlande vers France
Destinations, frais et délais
Image fournie par le vendeur

Gladwell, Malcolm
Edité par Little, Brown (2000)
ISBN 10 : 0316316962 ISBN 13 : 9780316316965
Neuf Couverture rigide Quantité disponible : 1
Vendeur :
GreatBookPrices
(Columbia, MD, Etats-Unis)
Evaluation vendeur

Description du livre Etat : New. N° de réf. du vendeur 12414-n

Plus d'informations sur ce vendeur | Contacter le vendeur

Acheter neuf
EUR 21,05
Autre devise

Ajouter au panier

Frais de port : EUR 14,82
De Etats-Unis vers France
Destinations, frais et délais
Image d'archives

Malcolm Gladwell
Edité par Little, Brown & Company (2000)
ISBN 10 : 0316316962 ISBN 13 : 9780316316965
Neuf Couverture rigide Quantité disponible : 19
Vendeur :
THE SAINT BOOKSTORE
(Southport, Royaume-Uni)
Evaluation vendeur

Description du livre Hardback. Etat : New. New copy - Usually dispatched within 4 working days. N° de réf. du vendeur B9780316316965

Plus d'informations sur ce vendeur | Contacter le vendeur

Acheter neuf
EUR 28,66
Autre devise

Ajouter au panier

Frais de port : EUR 8,13
De Royaume-Uni vers France
Destinations, frais et délais
Image d'archives

Gladwell, Malcolm
Edité par Little, Brown (2000)
ISBN 10 : 0316316962 ISBN 13 : 9780316316965
Neuf Couverture rigide Quantité disponible : 1
Vendeur :
Ebooksweb
(Bensalem, PA, Etats-Unis)
Evaluation vendeur

Description du livre Etat : New. . N° de réf. du vendeur 52GZZZ00S0I9_ns

Plus d'informations sur ce vendeur | Contacter le vendeur

Acheter neuf
EUR 30,50
Autre devise

Ajouter au panier

Frais de port : EUR 7,40
De Etats-Unis vers France
Destinations, frais et délais
Image d'archives

Gladwell, Malcolm
Edité par Little, Brown (2000)
ISBN 10 : 0316316962 ISBN 13 : 9780316316965
Neuf Couverture rigide Quantité disponible : 3
Vendeur :
Ergodebooks
(Houston, TX, Etats-Unis)
Evaluation vendeur

Description du livre Hardcover. Etat : New. N° de réf. du vendeur BKZN9780316316965

Plus d'informations sur ce vendeur | Contacter le vendeur

Acheter neuf
EUR 27,64
Autre devise

Ajouter au panier

Frais de port : EUR 12,05
De Etats-Unis vers France
Destinations, frais et délais
Image d'archives

Gladwell, Malcolm
Edité par Gladwell, Malcolm (2000)
ISBN 10 : 0316316962 ISBN 13 : 9780316316965
Neuf Couverture rigide Edition originale Quantité disponible : 2
Vendeur :
Ami Ventures Inc Books
(Houston, TX, Etats-Unis)
Evaluation vendeur

Description du livre hardcover. Etat : New. 1st. Product DescriptionFrom the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas."A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world." -Michael LewisAmazon.com Review"The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life," writes Malcolm Gladwell, "is to think of them as epidemics. Ideas and products and messages and behaviors spread just like viruses do." Although anyone familiar with the theory of memetics will recognize this concept, Gladwell's The Tipping Point has quite a few interesting twists on the subject.For example, Paul Revere was able to galvanize the forces of resistance so effectively in part because he was what Gladwell calls a "Connector": he knew just about everybody, particularly the revolutionary leaders in each of the towns that he rode through. But Revere "wasn't just the man with the biggest Rolodex in colonial Boston," he was also a "Maven" who gathered extensive information about the British. He knew what was going on and he knew exactly whom to tell. The phenomenon continues to this day--think of how often you've received information in an e-mail message that had been forwarded at least half a dozen times before reaching you.Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes, such as comparing the pedagogical methods of Sesame Street and Blue's Clues, or explaining why it would be even easier to play Six Degrees of Kevin Bacon with the actor Rod Steiger. Although some readers may find the transitional passages between chapters hold their hands a little too tightly, and Gladwell's closing invocation of the possibilities of social engineering sketchy, even chilling, The Tipping Point is one of the most effective books on science for a general audience in ages. It seems inevitable that "tipping point," like "future shock" or "chaos theory," will soon become one of those ideas that everybody knows--or at least knows by name. --Ron HoganFrom Publishers WeeklyThe premise of this facile piece of pop sociology has built-in appeal: little changes can have big effects; when small numbers of people start behaving differently, that behavior can ripple outward until a critical mass or "tipping point" is reached, changing the world. Gladwell's thesis that ideas, products, messages and behaviors "spread just like viruses do" remains a metaphor as he follows the growth of "word-of-mouth epidemics" triggered with the help of three pivotal types. These are Connectors, sociable personalities who bring people together; Mavens, who like to pass along knowledge; and Salesmen, adept at persuading the unenlightened. (Paul Revere, for example, was a Maven and a Connector). Gladwell's applications of his "tipping point" concept to current phenomena--such as the drop in violent crime in New York, the rebirth of Hush Puppies suede shoes as a suburban mall favorite, teenage suicide patterns and the efficiency of small work units--may arouse controv. N° de réf. du vendeur BKZN9780316316965

Plus d'informations sur ce vendeur | Contacter le vendeur

Acheter neuf
EUR 27,65
Autre devise

Ajouter au panier

Frais de port : EUR 12,05
De Etats-Unis vers France
Destinations, frais et délais

There are autres exemplaires de ce livre sont disponibles

Afficher tous les résultats pour ce livre