Articles liés à Marketing Management

Winer, Russell S. Marketing Management ISBN 13 : 9780321046567

Marketing Management - Couverture souple

 
9780321046567: Marketing Management
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Book by Winer Russell

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Biographie de l'auteur :

Russell S. Winer is the Deputy Dean and William Joyce Professor of Marketing at the Stern School of Business, New York University. He received a B.A. in Economics from Union College (NY) and an M.S. and Ph.D. in Industrial Administration from Carnegie Mellon University. He has been on the faculties of Columbia and Vanderbilt universities and, most recently, the University of California at Berkeley. He has been a visiting faculty member at M.LT., Stanford University, New York University, the Helsinki School of Economics, the University of Tokyo, and Ecole Nationale des Ponts et Chausees.

Winer has written three books: Marketing Management, Analysis for Marketing Planning, and Product Management, and has authored more than 50 papers in marketing on a variety of topics including consumer choice, marketing research methodology, marketing planning, advertising, and pricing. He is a former editor of the Journal of Marketing Research, the current co-editor of the Journal of Interactive Marketing, and is on the editorial boards of the Journal of Marketing, the Journal of Marketing Research, Marketing Science, and the California Management Review.

He has participated in executive education programs around the world, and is currently an advisor to a number of start-up companies.

Présentation de l'éditeur :
Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives.

Marketing Management
reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success.

The fourth edition features Ravi Dahr of Yale University–one of the world’s leading scholars in behavioral decision-making–as a new coauthor.  

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  • ÉditeurLongman
  • Date d'édition1999
  • ISBN 10 0321046560
  • ISBN 13 9780321046567
  • ReliureBroché
  • Nombre de pages640
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Editeur : Pearson, 2010
Couverture rigide

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  • 9780321014214: Marketing Management

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  • 9780131405479: Marketing Management: United States Edition

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  • 9780131228016: Marketing Management: International Edition

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Winer
Edité par Prentice Hall, USA (2000)
ISBN 10 : 0321046560 ISBN 13 : 9780321046567
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Description du livre Softcover. Etat : Very Good. Edition Unstated. Very Good Condition, Text appears to be clean. Cover has light wear. Binding is tight and pages are nice and crisp. Edges and corners have light wear. Looks Great! TABBED REVIEW COPY Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 0321046560. ISBN/EAN: 9780321046567. Pictures of this item not already displayed here available upon request. Inventory No: 1561025991. N° de réf. du vendeur 1561025991

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Winer, Russell
Edité par Longman (1999)
ISBN 10 : 0321046560 ISBN 13 : 9780321046567
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