E-Commerce: Business, Technology, Society - Couverture rigide

Laudon, Kenneth C.; Travis, Jeffrey

Couverture rigide

ISBN 10 : 0321269373 ISBN 13 : 9780321269379

Editeur : Prentice Hall, 2004

Synopsis

Book by Laudon Kenneth C Traver Carol Guercio

A propos du livre

Biographie de l'auteur :

Kenneth C. Laudon is a noted expert in the world of Information Systems and Technology. He is a Professor of Information Systems at New York University¿s Stern School of Business, where he teaches courses on Electronic Commerce, Managing the Digital Firm, Information Technology and Corporate Strategy, Professional Responsibility, and Organizational Theory and Information Systems. He is the founder of Azimuth Interactive, Inc., a leading developer and marketer of E-learning materials for higher education and corporate training. He has written twelve best-selling books on topics related to his courses. He brings five years of E-commerce executive experience in technology platform, Web site design, marketing, infrastructure, business process design, and strategy to this book.

Carol Guercio Traver is General Consel and Vice President of Business Development at Azimuth Interactive, Inc. A graduate of Yale Law School, Carol has co-authored several best-selling books on information technology, society, and business. As an executive at Azimuth, Carol brings more than five years of E-commerce experience in law, business development, and strategy to this book.

Présentation de l'éditeur :

Comprehensive, market-leading text designed for undergraduate and graduate business school students, this book emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce, typical of Laudon books. The book offers in-depth and comprehensive coverage of concepts in marketing, economics, IS/IT, privacy and intellectual property. The book contains numerous case studies and an additional case book is available.

À propos de cette édition

• Éditeur: Prentice Hall
• Date d'édition: 2004
• ISBN 10: 0321269373
• ISBN 13: 9780321269379
• Reliure: Relié
• Numéro d'édition: 2