Marketing Research Essentials - Couverture rigide

McDaniel, Carl D.; Gates, Roger H.

Couverture rigide

ISBN 10 : 0324037139 ISBN 13 : 9780324037135

Editeur : South-Western Pub, 2001

A propos du livre

Quatrième de couverture :

We Left in Everything That Makes It Hot. Spice up your research course with a dash of the best. Marketing Research Essentials, 3rd Edition keeps the hottest concepts, insights, basics, and examples from McDaniel and Gate′s Contemporary Marketing Research, 4th Edition, making it ideal for adding research projects or outside materials to your class. As in the parent text, Essentials seamlessly integrates Internet and technology issues and methods – all while preserving the clarity and managerial approach for which McDaniel and Gates are known. Hot New Ingredients: A CD–ROM is included with each copy of Essentials and features Internet links, a comprehensive case and data set, a complete PowerPoint presentation with instructions for making PowerNotes, ethical dilemma questions, cross–fuctional questions, and a video segment on Burke Marketing Research. Completely Revised and Updated Chapter on "Secondary Data, Databases, the Internet, and Decision Support Systems" reflects the latest market research technologies. Greatly Expanded Web Content includes Internet activities, online quizzes, web links, and more! Visit http://mcdaniel.swcollege.com. Opening Vignettes, Examples, and Case Materials highlight global and domestic marketing research methods.

Présentation de l'éditeur :

This book seamlessly integrates Internet and technology issues and methods––all while preserving the clarity and managerial approach that McDaniel and Gates are known for.

À propos de cette édition

• Éditeur: South-Western Pub
• Date d'édition: 2001
• ISBN 10: 0324037139
• ISBN 13: 9780324037135
• Reliure: Relié
• Numéro d'édition: 3