Articles liés à Consumer Psychology
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Book by JanssonBoyd Cathrine
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Présentation de l'éditeur :
Why do people behave and think the way they do? What makes people choose certain products and services? How does consumption affect our everyday lives?Informed by psychological theory and supported by research, this book provides an overall understanding of consumer behaviour and underlying thought processes. Psychology is central to an effective understanding of consumer behaviour and this book shows how it can be used to explain why people choose certain products and services, and how this affects their behaviour and psychological well-being.
Biographie de l'auteur :
It explores key theories within social, cognitive and developmental psychology to show how psychology can help explain consumption behaviours. These include:
- Memory
- Learning
- Perception
- Attention
- Emotions
- Decision making
Each chapter features an introduction, key terms and a summary as well as study questions or class exercises that encourage you to think critically about the subjects covered. Each topic is illustrated with real-life examples, including adverts and case studies, allowing you to relate the theory to everyday life.
Written in a clear and accessible style, this book is essential reading for students of consumer psychology. It is also important reading for anyone studying consumption, whether in marketing, consumer behaviour, sociology, anthropology or business studies.
Dr Cathrine V. Jansson-Boyd is Senior Lecturer in the Department of Psychology at Anglia Ruskin University, Cambridge, UK.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- ÉditeurOpen University Press
- Date d'édition2010
- ISBN 10 0335229271
- ISBN 13 9780335229277
- ReliureRelié
- Numéro d'édition1
- Nombre de pages312
- Evaluation vendeur
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