Understanding Business on the Internet in a Week - Couverture souple

Institute Of Management

 
9780340705407: Understanding Business on the Internet in a Week

Synopsis

The Internet is rapidly evolving into a medium suitable for effective business transactions and has great potential for transforming the way we do business. This manual is designed to tackle the complexities of the Internet by explaining in non-technical language how it can work as a business tool. It highlights the issues managers should be aware of, and addresses areas which include: tackling the issues; developing a strategy; access choices and finding your way around; information gathering and research; marketing products and services; issues in setting up a Web site; electronic money and paying for goods; and preparing for the future.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.