The Influential Mind: What the Brain Reveals About Our Power to Change Others - Couverture souple

Sharot, Tali

Couverture souple

ISBN 10 : 0349140634 ISBN 13 : 9780349140636

Editeur : Abacus, 2018

A propos du livre

Revue de presse :

Better facts tend to be counterproductive on hot-button issues like gun control. As Tali Sharot notes in her book The Influential Mind . . . The smarter a person is, the greater his or her ability to rationalize and reinterpret discordant information, and the greater the polarizing boomerang effect is likely to be (David Brooks New York Times)

In the age of big data, it's easy to assume that cold, hard facts can drive change. Not so fast, argues cognitive scientist Tali Sharot, whose new book, The Influential Mind, explores how emotion tends to overpower reason when it comes to human decision-making (Time)

The Influential Mind will make you gasp with surprise - and laugh with recognition. Many of our most cherished beliefs about how to influence others turn out to be wrong; Sharot sets them right. Packed with practical insights, this profound book will change your life. An instant classic (Cass R. Sunstein, Harvard University; former Administrator for the White House Office of Information and Regulatory Affairs and bestselling coauthor of Nudge)

Take it from a leading neuroscientist: every day, we all miss opportunities to influence others. This timely, intriguing book explains why it's so difficult to shift the attitudes and actions of others - and what we can do about it (Adam Grant, New York Times bestselling author of Originals and Give and Take)

This brilliant and timely book is essential reading for anyone who wants an intelligent, principled guide to getting their ideas heard and their hopes fulfilled. If you follow Tali Sharot's scientifically-backed guidance, you'll become one of those great communicators and changemakers that everyone raves about - persuasive and inspirational in equal measure (Caroline Webb, author of How to Have a Good Day)

This book not only a primer on persuasion; it is far more valuable than that. It explains why so many of our well-meaning attempts to change people's minds can backfire so badly. Trump haters take note (Rory Sutherland, Vice Chairman, Oglivy & Mather)

Lucid and engaging . . . Sharot's treatment is particularly valuable for its balance between accessibility to the reader and solid grounding in scientific research. In today's "posttruth" environment, her efforts to increase awareness of the pitfalls of human reasoning, and how to overcome them, are an indispensable contribution from the coalface of cognitive scientific research (Science)

The Influential Mind covers the topic more fully and more authoritatively in a book whose title gives appropriately equal billing to thought, behavior and neurons . . . A witty survey of techniques to influence and guide human behavior (New York Times Book Review)

Advertising, politics, education - any juxtaposition of human and message involves influence. But why might a patently ill-informed demagogue sway more people than a scientist? In this perceptive study, cognitive neuroscientist Tali Sharot isolates seven factors central to influence (Nature)

A fantastic journey through the process of forming beliefs and ideas (Tony Hsieh, CEO of Zappos.com & New York Times bestselling author of Delivering Happiness)

Quatrième de couverture :

'Lucid and engaging . . . Sharot's treatment is particularly valuable for its balance between accessibility to the reader and solid grounding in scientific research . . . An indispensable contribution from the coalface of cognitive scientific research' Science

'This book is not only a primer on persuasion; it is far more valuable than that. It explains why so many of our well-meaning attempts to change people's minds can backfire so badly' RORY SUTHERLAND, VICE CHAIRMAN, OGLIVY & MATHER

Part of our daily job as humans is to influence others; we teach our children, guide our patients, advise our clients, help our friends and inform our online followers. But how good are we at this role? The Influential Mind shows how we systematically fall back on sub-optimal habits when trying to change others' beliefs and behaviours. Many of these instincts are ineffective, because they are incompatible with how the mind operates.

'A witty survey of techniques to influence and guide human behavior' New York Times Book Review

'Advertising, politics, education - any juxtaposition of human and message involves influence. But why might a patently ill-informed demagogue sway more people than a scientist? In this perceptive study, cognitive neuroscientist Tali Sharot isolates seven factors central to influence' Nature

À propos de cette édition

• Éditeur: Abacus
• Date d'édition: 2018
• ISBN 10: 0349140634
• ISBN 13: 9780349140636
• Reliure: Broché
• Nombre de pages: 256