Articles liés à Business Marketing Management: B2b
- ÉditeurCengage Learning
- Date d'édition2023
- ISBN 10 0357718232
- ISBN 13 9780357718230
- ReliureBroché
- Nombre de pages352
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Business Marketing Management : B2B (Paperback)
Edité par
Cengage Learning, Inc, Mason, OH, 2023
ISBN 10 : 0357718232
ISBN 13 : 9780357718230
Neuf
Paperback
Vendeur : Grand Eagle Retail, Wilmington, DE, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : new. Paperback. Gain an understanding of the most recent industry trends and today's dynamic B2B market with Hutt/Speh/Hoffman's BUSINESS MARKETING MANAGEMENT: B2B, 13E. This edition ties concepts to real-world decision making and to best practices. New content emphasizes an ESG (Environmental, Social, Governance) framework, while new discussions highlight developments such as the innovation flywheel and the new standard in marketing -- omnichannel strategy. You review similarities and differences between consumer goods and B2B marketing. Revised content focuses on market analysis, organizational buying behavior, relationship management and marketing strategies to reach organizational customers. A new digital playbook and expanded content on smart, connected products also explore how digital-first engagement preferences of B2B buyers are transforming customer relationship processes. MindTap digital resources are available to reinforce your understanding of key marketing strategies. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9780357718230
Quantité disponible : 1 disponible(s)
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Business Marketing Management : B2B (Paperback)
Edité par
Cengage Learning, Inc, Mason, OH, 2023
ISBN 10 : 0357718232
ISBN 13 : 9780357718230
Neuf
Paperback
Vendeur : AussieBookSeller, Truganina, VIC, Australie
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : new. Paperback. Gain an understanding of the most recent industry trends and today's dynamic B2B market with Hutt/Speh/Hoffman's BUSINESS MARKETING MANAGEMENT: B2B, 13E. This edition ties concepts to real-world decision making and to best practices. New content emphasizes an ESG (Environmental, Social, Governance) framework, while new discussions highlight developments such as the innovation flywheel and the new standard in marketing -- omnichannel strategy. You review similarities and differences between consumer goods and B2B marketing. Revised content focuses on market analysis, organizational buying behavior, relationship management and marketing strategies to reach organizational customers. A new digital playbook and expanded content on smart, connected products also explore how digital-first engagement preferences of B2B buyers are transforming customer relationship processes. MindTap digital resources are available to reinforce your understanding of key marketing strategies. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. N° de réf. du vendeur 9780357718230
Quantité disponible : 1 disponible(s)
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Business Marketing Management: B2B
Edité par
Cengage Learning, 2023
ISBN 10 : 0357718232
ISBN 13 : 9780357718230
Ancien ou d'occasion
paperback
Vendeur : Campus Bookstore, Denton, TX, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
paperback. Etat : Good. May contain highlighting/underlining/notes/etc. May have used stickers on cover. Access codes and supplements are not guaranteed to be included with used books. Ships same or next day. Expedited shipping: 3-5 business days, Standard shipping: 4-14 business days. N° de réf. du vendeur mon0000163775
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Business Marketing Management : B2B (Paperback)
Edité par
Cengage Learning, Inc, Mason, OH, 2023
ISBN 10 : 0357718232
ISBN 13 : 9780357718230
Neuf
Paperback
Vendeur : CitiRetail, Stevenage, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : new. Paperback. Gain an understanding of the most recent industry trends and today's dynamic B2B market with Hutt/Speh/Hoffman's BUSINESS MARKETING MANAGEMENT: B2B, 13E. This edition ties concepts to real-world decision making and to best practices. New content emphasizes an ESG (Environmental, Social, Governance) framework, while new discussions highlight developments such as the innovation flywheel and the new standard in marketing -- omnichannel strategy. You review similarities and differences between consumer goods and B2B marketing. Revised content focuses on market analysis, organizational buying behavior, relationship management and marketing strategies to reach organizational customers. A new digital playbook and expanded content on smart, connected products also explore how digital-first engagement preferences of B2B buyers are transforming customer relationship processes. MindTap digital resources are available to reinforce your understanding of key marketing strategies. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. N° de réf. du vendeur 9780357718230
Quantité disponible : 1 disponible(s)
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Business Marketing Management: B2B
Edité par
Cengage Learning, 2023
ISBN 10 : 0357718232
ISBN 13 : 9780357718230
Neuf
Couverture souple
Vendeur : Books Unplugged, Amherst, NY, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : New. Buy with confidence! Book is in new, never-used condition 2.05. N° de réf. du vendeur bk0357718232xvz189zvxnew
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Business Marketing Management: B2B
Edité par
Cengage Learning, 2023
ISBN 10 : 0357718232
ISBN 13 : 9780357718230
Ancien ou d'occasion
paperback
Vendeur : SGS Trading Inc, Franklin Lakes, NJ, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
paperback. Etat : Good. Textbook, May Have Highlights, Notes and/or Underlining, BOOK ONLY-NO ACCESS CODE, NO CD, Ships with Tracking. N° de réf. du vendeur SKU0580939
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Business Marketing Management: B2B
Vendeur : SGS Trading Inc, Franklin Lakes, NJ, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
paperback. Etat : New. New Textbook, Ships with Tracking. N° de réf. du vendeur SKU0628446
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Business Marketing Management: B2B
Edité par
Cengage Learning, 2023
ISBN 10 : 0357718232
ISBN 13 : 9780357718230
Ancien ou d'occasion
Couverture souple
Vendeur : Books Unplugged, Amherst, NY, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. Buy with confidence! Book is in good condition with minor wear to the pages, binding, and minor marks within 2.05. N° de réf. du vendeur bk0357718232xvz189zvxgdd
Quantité disponible : 1 disponible(s)
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Business Marketing Management B2b
Edité par
Cengage Learning, 2023
ISBN 10 : 0357718232
ISBN 13 : 9780357718230
Neuf
Couverture souple
Vendeur : TextbookRush, Grandview Heights, OH, Etats-Unis
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Etat : Brand New. Ships SAME or NEXT business day. We Ship to APO/FPO addr. Choose EXPEDITED shipping and receive in 2-5 business days within the United States. See our member profile for customer support contact info. We have an easy return policy. N° de réf. du vendeur 52762214
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Business Marketing Management: B2B
Edité par
Cengage Learning, 2023
ISBN 10 : 0357718232
ISBN 13 : 9780357718230
Neuf
Couverture souple
Vendeur : Book Deals, Tucson, AZ, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : New. New! This book is in the same immaculate condition as when it was published 2.05. N° de réf. du vendeur 353-0357718232-new
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