This book enriches the evolving concept of soft power, and China's approach to soft power, by considering how aspects of Chinese culture, notably the Tai Chi Quan, are being successfully promoted around the world by non-state actors, and how this fits alongside China's state-sponsored soft power promotion.
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Xiaoling Zhang is a Professor in the Department of Media and Communication, University of Xi'an Jiaotong-Liverpool University, China
Tony Hong is a Lecturer at the School of English Studies, Shanghai International Studies University, China
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Buch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book enriches the evolving concept of soft power, and China's approach to soft power, by considering how aspects of Chinese culture, notably the traditional martial art and health promoting exercise Tai Chi Quan, are being successfully promoted around the world by non-state actors, and how this fits alongside China's state-sponsored soft power promotion. The book contrasts growing soft power promotion by China with the corresponding decline in such activities by Western states, outlines the growth of Tai Chi Quan societies worldwide and explores in detail why Tai Chi Quan appeals so strongly outside China. It shows how Tai Chi Quan introduces many people around the world to Chinese culture and builds links between people inside China and elsewhere in the world. It concludes that Tai Chi Quan achieves what soft power aims to achieve: a good image and long-term friendship. 160 pp. Englisch. N° de réf. du vendeur 9780367279806
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Buch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book enriches the evolving concept of soft power, and China's approach to soft power, by considering how aspects of Chinese culture, notably the traditional martial art and health promoting exercise Tai Chi Quan, are being successfully promoted around the world by non-state actors, and how this fits alongside China's state-sponsored soft power promotion. The book contrasts growing soft power promotion by China with the corresponding decline in such activities by Western states, outlines the growth of Tai Chi Quan societies worldwide and explores in detail why Tai Chi Quan appeals so strongly outside China. It shows how Tai Chi Quan introduces many people around the world to Chinese culture and builds links between people inside China and elsewhere in the world. It concludes that Tai Chi Quan achieves what soft power aims to achieve: a good image and long-term friendship. N° de réf. du vendeur 9780367279806
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