Data Analytics for Business: Foundations and Industry Applications - Couverture rigide

Annansingh, Fenio; Sesay, Joseph Bon

Couverture rigide

ISBN 10 : 0367654210 ISBN 13 : 9780367654214

Editeur : Routledge, 2022

Synopsis

Data analytics underpin our modern data-driven economy. This textbook explains the relevance of data analytics at the firm and industry levels, tracing the evolution and key components of the field and showing how data analytics insights can be leveraged for business results.

A propos du livre

À propos de l?auteur

Fenio Annansingh is currently an Associate Professor at York College, City University of New York, where she teaches Information Systems, Project and Operations Management classes. Her main area of research is Information Systems in two key areas, namely Information Management and Knowledge Management. Her research interest includes knowledge leakage, Information System Risk Management, Smart and Mobile technologies, and Cybersecurity education organisations. Dr. Annansingh has several publications and professional papers with several affiliates.

Joseph Bon Sesay is a Certified Public Accountant (CPA) and a Chartered Global Management Accountant (CGMA). He teaches at York College, City University of New York (CUNY), and has over 20 years of experience in senior and management positions with Multinational Corporations such as Viacom/CBS, Interpublic Group (IPG)/Mediabrands, and Publicis/Mediavest Worldwide. Dr. Sesay holds a doctorate and an MBA in Finance from Pace University, New York City, New York, and Master of Liberal Arts in Extension Studies in Government from Harvard University, Cambridge, Massachusetts.

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 2022
• Langue: anglais
• ISBN 10: 0367654210
• ISBN 13: 9780367654214
• Reliure: Relié
• Nombre de pages: 276
• Coordonnées du fabricant: non disponible