Naming and Framing - Couverture souple

Smith, Viktor

Couverture souple

ISBN 10 : 0367725932 ISBN 13 : 9780367725938

Editeur : Routledge, 2022

Synopsis

This book offers an innovative, unified theoretical model for better understanding of the processes underpinning naming and framing and the power of words in shaping our perceived reality

A propos du livre

À propos de l?auteur

Viktor Smith has a PhD in International Business Communication and is an Associate Professor at the Department of Management, Society, and Communication, Copenhagen Business School. His key research interest is the way in which words in combination with other carriers of communicative content (pictures, colours, symbols, numbers, shapes, flavours, etc.) not only reflect, but shape the world around us, and the way we see it. Over the years, he has pursued and developed this interest both in cross-disciplinary theoretical work and relative to practice-oriented endeavours spanning from the convergence of European legal cultures to the development of best practices for fair consumer communication through product packaging design.

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 2022
• Langue: anglais
• ISBN 10: 0367725932
• ISBN 13: 9780367725938
• Reliure: Broché
• Nombre de pages: 120
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible