The Republic of Tea: Letters to a Young Zentrepreneur - Couverture rigide

Ziegler, Mel; Rosenzweig, Bill; Ziegler, Patricia

Couverture rigide

ISBN 10 : 0385420560 ISBN 13 : 9780385420563

Editeur : Bantam Doubleday Dell Publishing Group, 1992

Synopsis

Book by Ziegler Mel Rosenzweig Bill Ziegler Patricia

A propos du livre

Présentation de l'éditeur :

Almost all of us have at some point dreamed of  starting our own business but have not been able to  get past our fear, anxiety, and uncertainty about  pursuing those dreams. Through a 20-month  exchange of faxes, The Republic Of Tea  chronicles the feelings and emotions of three  partners as they confront their fears and dreams to  create an enormously successful start-up company.  The book shows the budding entrepreneur how to  start a successful business that embodies his or her  own soul and economic realities. The insightful  correspondence between Mel Ziegler and Patricia  Ziegler, co-founders of The Banana Republic chain, and  their new partner Bill Rosenzweig provides a map  for the entrepreneur. It tells of the day-to-day  breakthroughs and breakdowns of the creative  process--inventing a product, developing a plan, and  structuring a business partnership--and even provides  the actual business plan used to raise money for  the venture. As part of the new Currency paperback  line, the book includes a "User's  Guide"--an introduction and discussion guide created for  the paperback by the authors to help readers make  practical use of the book's ideas.

À propos de cette édition

• Éditeur: Bantam Doubleday Dell Publishing Group
• Date d'édition: 1992
• ISBN 10: 0385420560
• ISBN 13: 9780385420563
• Reliure: Relié
• Nombre de pages: 1450