Advertising – Concept and Copy 3e - Couverture souple

Felton, George

Couverture souple

ISBN 10 : 0393733866 ISBN 13 : 9780393733860

Editeur : W. W. Norton & Company, 2013

Synopsis

Book by Felton George

A propos du livre

Revue de presse :

The best advertising book I have ever read. Most books overextend with power phrases and industry lingo. Advertising: Concept and Copy, on the other hand, speaks superbly to anybody. I think it's the clearest and most concise text yet produced for the advertising professional, covering all the most relevant topics without being boring or technical. It's practical, intelligent, relevant--and my secret weapon. --Symon Morris, director, P2P Interactive Marketing & Advertising, Melbourne, Australia

Présentation de l'éditeur :

Advertising: Concept & Copy covers the conceptual process--from developing a smart strategy to executing it with strong, persuasive thinking and writing--with abundant new material on brand voice, storytelling, interactive advertising, and social media. Hundreds of ads in the book and on an accompanying Web site demonstrate the best in television, radio, print, and interactive advertising.

À propos de cette édition

• Éditeur: W. W. Norton & Company
• Date d'édition: 2013
• ISBN 10: 0393733866
• ISBN 13: 9780393733860
• Reliure: Broché
• Numéro d'édition: 3
• Nombre de pages: 320