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This book has soft covers.Ex-library,With usual stamps and markings,In good all round condition.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Présentation de l'éditeur :
The Intertext series has been specifically designed to meet the needs of contemporary English Language Studies. The core book, Working with Texts, is the foundation text which provides an introduction to language analysis. It is complemented by a range of 'satellite' titles which provide students with hands-on practical experience of textual analysis through special topics. They can be used individually or in conjunction with Working with Texts.
Drawing on literary and linguistic theory for analysis of texts, The Language of Advertising covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement.
The second edition has been substantially rewritten to incorporate recent developments in the field. Features include:
* a range of new advertisements, from Orange to Young Person's Railcard
* new material on internet advertising and its influence on paper texts
* new material on advertising designed to be seen 'on the move'
* new activities to support student-directed study
* updated Further Reading sections and a list of URLs for students to visit.
Biographie de l'auteur :
Drawing on literary and linguistic theory for analysis of texts, The Language of Advertising covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement.
The second edition has been substantially rewritten to incorporate recent developments in the field. Features include:
* a range of new advertisements, from Orange to Young Person's Railcard
* new material on internet advertising and its influence on paper texts
* new material on advertising designed to be seen 'on the move'
* new activities to support student-directed study
* updated Further Reading sections and a list of URLs for students to visit.
Angela Goddard is Senior Lecturer in Language at the Centre for Human Communication, Manchester Metropolitan University and is a Chair of English Language for AS/A Level.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- ÉditeurRoutledge
- Date d'édition1998
- ISBN 10 0415145988
- ISBN 13 9780415145985
- ReliureBroché
- Numéro d'édition2
- Nombre de pages144
- Evaluation vendeur
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état : SatisfaisantThe book has been read but remains... En savoir plus sur cette édition
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The Language of Advertising: Written Texts (Intertext)
Edité par
Routledge
(1998)
ISBN 10 : 0415145988
ISBN 13 : 9780415145985
Ancien ou d'occasion
Paperback
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Description du livre Paperback. Etat : Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. N° de réf. du vendeur GOR002153123
Acheter D'occasion
EUR 0,92
Autre devise
Image d'archives
The Language of Advertising: Written Texts (Intertext)
Edité par
Routledge
(1998)
ISBN 10 : 0415145988
ISBN 13 : 9780415145985
Ancien ou d'occasion
Paperback
Quantité disponible : 1
Vendeur :
Evaluation vendeur
Description du livre Paperback. Etat : Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR001303398
Acheter D'occasion
EUR 0,92
Autre devise
Image d'archives
The Language of Advertising: Written Texts (Intertext)
Edité par
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(1998)
ISBN 10 : 0415145988
ISBN 13 : 9780415145985
Ancien ou d'occasion
Paperback
Quantité disponible : 2
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Description du livre Paperback. Etat : Very Good. The Language of Advertising: Written Texts (Intertext) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9780415145985
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EUR 3,21
Autre devise
Image d'archives
The Language of Advertising: Written Texts (Intertext)
Edité par
Routledge
(1998)
ISBN 10 : 0415145988
ISBN 13 : 9780415145985
Ancien ou d'occasion
Paperback
Quantité disponible : 1
Vendeur :
Evaluation vendeur
Description du livre Paperback. Etat : Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. N° de réf. du vendeur CHL9201225
Acheter D'occasion
EUR 2,31
Autre devise
Image d'archives
The Language of Advertising: Written Texts (Intertext)
Edité par
Routledge
(1998)
ISBN 10 : 0415145988
ISBN 13 : 9780415145985
Ancien ou d'occasion
Paperback
Quantité disponible : 1
Vendeur :
Evaluation vendeur
Description du livre Paperback. Etat : Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Damaged cover. The cover of is slightly damaged for instance a torn or bent corner. N° de réf. du vendeur CHL4533114
Acheter D'occasion
EUR 2,31
Autre devise
Image d'archives
The Language of Advertising: Written Texts (Intertext)
Edité par
- -
(1998)
ISBN 10 : 0415145988
ISBN 13 : 9780415145985
Ancien ou d'occasion
Paperback
Quantité disponible : 2
Vendeur :
Evaluation vendeur
Description du livre Paperback. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9780415145985
Acheter D'occasion
EUR 3,21
Autre devise
Image d'archives
The Language of Advertising : Written Texts
Edité par
Routledge
(1998)
ISBN 10 : 0415145988
ISBN 13 : 9780415145985
Ancien ou d'occasion
Couverture souple
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Description du livre Etat : Good. Ships from the UK. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur 38934312-20
Acheter D'occasion
EUR 4,69
Autre devise
Image d'archives
The Language of Advertising: Written Texts (Intertext)
Edité par
Routledge
(1998)
ISBN 10 : 0415145988
ISBN 13 : 9780415145985
Ancien ou d'occasion
paperback
Quantité disponible : 1
Vendeur :
Evaluation vendeur
Description du livre paperback. Etat : Good. Ex-library book, usual marking. Clean copy in good condition. Quick dispatch from UK seller. N° de réf. du vendeur mon0000415600
Acheter D'occasion
EUR 0,96
Autre devise