Brands: The Logos of the Global Economy

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9780415251839: Brands: The Logos of the Global Economy

Brands are everywhere: in the air, on the high-street, in the kitchen, on television and, maybe even on your feet. But what are they? The brand, that point of connection between company and consumer, has become one of the key cultural forces of our time and one of the most important vehicles of globalization. This book offers a detailed and innovative analysis of the brand Illustrated with many examples, the book argues that brands: * mediate the supply and demand of products and services in a global economy * frame the activities of the market by functioning as an interface * communicate interactively, selectively promoting and inhibiting communication between producers and consumers * operate as a public currency while being legally protected as private property in law * introduce sensation, qualities and affect into the quantitative calculations of the market * organize the logics of global flows of products, people, images and events. This book will be essential reading for students of sociology, cultural studies and consumption.

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Celia Lury
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ISBN 10 : 0415251834 ISBN 13 : 9780415251839
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Celia Lury
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Celia Lury
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Description du livre Taylor Francis Ltd, United Kingdom, 2004. Paperback. État : New. 230 x 156 mm. Language: English . Brand New Book. Brands are everywhere: in the air, on the high-street, in the kitchen, on television and, maybe even on your feet. But what are they? The brand, that point of connection between company and consumer, has become one of the key cultural forces of our time and one of the most important vehicles of globalization. This book offers a detailed and innovative analysis of the brand Illustrated with many examples, the book argues that brands: * mediate the supply and demand of products and services in a global economy * frame the activities of the market by functioning as an interface * communicate interactively, selectively promoting and inhibiting communication between producers and consumers * operate as a public currency while being legally protected as private property in law * introduce sensation, qualities and affect into the quantitative calculations of the market * organize the logics of global flows of products, people, images and events. This book will be essential reading for students of sociology, cultural studies and consumption. N° de réf. du libraire AAZ9780415251839

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Celia Lury
Edité par Taylor Francis Ltd, United Kingdom (2004)
ISBN 10 : 0415251834 ISBN 13 : 9780415251839
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Description du livre Taylor Francis Ltd, United Kingdom, 2004. Paperback. État : New. 230 x 156 mm. Language: English . Brand New Book. Brands are everywhere: in the air, on the high-street, in the kitchen, on television and, maybe even on your feet. But what are they? The brand, that point of connection between company and consumer, has become one of the key cultural forces of our time and one of the most important vehicles of globalization. This book offers a detailed and innovative analysis of the brand Illustrated with many examples, the book argues that brands: * mediate the supply and demand of products and services in a global economy * frame the activities of the market by functioning as an interface * communicate interactively, selectively promoting and inhibiting communication between producers and consumers * operate as a public currency while being legally protected as private property in law * introduce sensation, qualities and affect into the quantitative calculations of the market * organize the logics of global flows of products, people, images and events. This book will be essential reading for students of sociology, cultural studies and consumption. N° de réf. du libraire AAZ9780415251839

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Edité par Taylor & Francis Ltd 2004-08-12, London (2004)
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Lury, C.
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Description du livre Taylor & Francis Ltd, 2004. État : New. 2004. 0th Edition. Paperback. Celia Lury considers the interrelated dimensions of the brand: as a creator of space, time and community, as a form of intellectual property and as an increasingly important medium of exchange in a global economy. Series: International Library of Sociology. Num Pages: 208 pages, 20halftones. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 12. Weight in Grams: 306. . . . . . . N° de réf. du libraire V9780415251839

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Celia Lury
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Description du livre Paperback. État : New. Not Signed; Brands are everywhere: in the air, on the high-street, in the kitchen, on television and, maybe even on your feet. But what are they? The brand, that point of connection between company and consumer, has become one of the key cultural forces of our time and one of the most important vehicles of glo. book. N° de réf. du libraire ria9780415251839_rkm

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Lury, C.
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Description du livre Taylor & Francis Ltd. État : New. 2004. 0th Edition. Paperback. Celia Lury considers the interrelated dimensions of the brand: as a creator of space, time and community, as a form of intellectual property and as an increasingly important medium of exchange in a global economy. Series: International Library of Sociology. Num Pages: 208 pages, 20halftones. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 12. Weight in Grams: 306. . . . . . Books ship from the US and Ireland. N° de réf. du libraire V9780415251839

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