Advertising Myths - Couverture souple

Cronin, Anne M.

Couverture souple

ISBN 10 : 0415281741 ISBN 13 : 9780415281744

Editeur : Routledge, 2003

Synopsis

Advertising Myths Advertising is often portrayed as corrupting a mythically pure relationship between people and things. Focusing on consumption controversies, Cronin contends that advertising is constituted of "circuits of belief" that flow between practitioners, clients, regulators, consumers and academics.

A propos du livre

Présentation de l'éditeur :

Advertising is often portrayed negatively, as corrupting a mythically pure relationship between people and things. In Advertising Myths Anne Cronin argues that it is better understood as a 'matrix of transformation' that performs divisions in the social order and arranges classificatory regimes. Focusing on consumption controversies, Cronin contends that advertising is constituted of 'circuits of belief' that flow between practitioners, clients, regulators, consumers and academics. Controversies such as those over tobacco and alcohol advertising, she argues, distil these beliefs and articulate with programmes of social engineering aimed at altering consumption patterns. This book will be essential reading for students and academics of advertising and consumption.

Biographie de l'auteur :

Anne Cronin is a lecturer in the Sociology department, and at the Institute for Cultural Research, at Lancaster University. She has also published Advertising and Consumer Citizenship: Gender, Images and Rights (Routledge, 2000).

À propos de cette édition

• Éditeur: Routledge
• Date d'édition: 2003
• ISBN 10: 0415281741
• ISBN 13: 9780415281744
• Reliure: Broché
• Nombre de pages: 168