Flying Off Course: Airline Economics and Marketing - Couverture rigide

Doganis, Rigas

4,02

62 �valuations de Goodreads

9780415447362: Flying Off Course: Airline Economics and Marketing

Couverture rigide

ISBN 10 : 0415447364 ISBN 13 : 9780415447362

Editeur : Routledge, 2009

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Pr�sentation de l'�diteur :

The airline industry presents an enigma. High growth rates in recent decades have produced only marginal profitability. This book sets out to explain, in clear and simple terms, why this should be so. It provides a unique insight into the economics and marketing of international airlines.

Flying Off Course has established itself over the years as the indispensable guide to the inner workings of this exciting industry. This enlarged fourth edition, largely re-written and completely updated, takes into account the sweeping changes which have affected airlines in recent years. It includes much new material on many key topics such as airline costs, ‘open skies’ , air cargo economics, charters and new trends in airline pricing.

It also contains two exciting new chapters on the economics of the low-cost no frills carriers and on the future prospects of the industry.

The book provides a practical insight into key aspects of airline operations, planning and marketing within the conceptual framework of economics . It is given added force by the author’s hands-on former experiences as a Chairman and CEO of Olympic Airways and as a non-executive Director of South African Airways while he is currently a non-executive Director of easyJet.

Biographie de l'auteur :

Rigas Doganis is a Consultant to Airline Industry and sits on the board of directors of easyJet. He is the author of The Airline Business and The Airport Business, also published by Routledge.

Les informations fournies dans la section � A propos du livre � peuvent faire r�f�rence � une autre �dition de ce titre.