L'édition de cet ISBN n'est malheureusement plus disponible.
Afficher les exemplaires de cette édition ISBNIn this latest edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, Ford, and Walker, solidifying the book's position globally as the leading textbook in the field. It’s a contemporary classic, fully updated for modern sales management practice.
Including the Churchill, Ford, and Walker approach, the new edition also features:
Further resources for instructors and students are available at www.routledge.com/cw/johnston-9780415534628 .
Mark W. Johnston is the Alan and Sandra Gerry Professor of Marketing and Ethics at Rollins College, USA. He has published in a number of journals including the Journal of Marketing Research and the Journal of Personal Selling and Sales Management.
Greg W. Marshall is the Charles Harwood Professor of Marketing and Strategy at Rollins College, USA. Greg is an active researcher in selling and sales management, having written numerous journal articles. He is editor of the Journal of Marketing Theory and Practice.
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Description du livre Etat : good. Book may contain some writing, highlighting, and or cover damage. Shipped fast and reliably!. N° de réf. du vendeur OTV.0415534615.G
Description du livre Etat : Good. 11th Edition. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur 47988769-6