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Psychological Foundations of Marketing considers the impact of psychology on marketing practice and research, and highlights the applied aspects of psychological research in the marketplace. This book presents an introduction to both areas, and provides a survey of the various contributions that psychology has made to the field of marketing.
Each chapter considers a key topic within psychology, outlines the main theories, and presents various practical applications of the research.
Topics covered include:
This book will be of great interest to a diverse audience of academics, students and professionals, and will be essential reading for courses in marketing, psychology, consumer behavior and advertising.Biographie de l'auteur :
Allan J. Kimmel is Professor of Marketing at ESCP Europe in Paris, France and has served as a visiting lecturer at Université Paris IX-Dauphine (Paris), TEC de Monterrey (Mexico), Universidad de San Andrés (Buenos Aires, Argentina), Turku School of Economics (Finland) and the University of Vaasa (Finland). His research and writing interests focus on consumer behavior, marketing and research ethics, deception, commercial rumors, connected marketing and word of mouth.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Description du livre Routledge Academic. État : BRAND NEW. BRAND NEW Hardcover-286pp - This title is now printed on demand - please allow an added 2-3 weeks for shipment! A Brand New Quality Book from a Full-Time Bookshop in business since 1992!. N° de réf. du libraire 1985459
Description du livre Routledge Academic, 2013. Hardcover. État : Brand New. 416 pages. 9.92x6.93x0.83 inches. In Stock. N° de réf. du libraire zk0415620007
Description du livre Routledge, 2012. Hardcover. État : New. book. N° de réf. du libraire 0415620007