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Afficher les exemplaires de cette édition ISBNMany organizations in both the private and public sector are confronted with stiff challenges as they face rapid changes in the business environment. Understanding the causes of these changes is essential if organizations are to fashion suitable management responses. In a highly competitive and globalized scenario, business creativity provides the spark that fosters the development and implementation of innovation and organizational change.
Increased understanding of the concepts of business creativity and strategic innovation management provides valuable insights into how organizations can change to meet new challenges. The book aims to:
This textbook will be the perfect accompaniment to postgraduate courses on innovation management and creativity management. The wide-ranging approach means that the book will also be useful supplementary reading on a range of courses from management of technology to strategic management.
Malcolm Goodman is Senior Teaching Fellow at Durham University, UK
Sandra M. Dingli is Director of The Edward de Bono Institute for the Design & Development of Thinking at the University of Malta, Malta
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Description du livre Etat : Brand New. New.SoftCover International edition. Different ISBN and Cover image but contents are same as US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service. N° de réf. du vendeur ABEOCT23-69079
Description du livre Etat : New. pp. 304 1st Edition. N° de réf. du vendeur 263887562
Description du livre Etat : New. pp. 304 This item is printed on demand. N° de réf. du vendeur 5041685