Media Today: An Introduction to Mass Communication - Couverture souple

Turow, Joseph

Couverture souple

ISBN 10 : 0415960592 ISBN 13 : 9780415960595

Editeur : Routledge, 2008

Synopsis

Book by Turow Joseph

A propos du livre

Présentation de l'éditeur :

Media Today puts mass communication students at the center of the profound changes in the twenty-first century media world – from digital convergence to media ownership – and gives them the skills to think critically about what these changes mean for the role of media in their lives.

Comprehensive and engaging, Media Today features:

• an interactive companion website featuring a full range of instructor and student materials including study podcasts at www.routledge.com/textbooks/mediatoday
• a three-pronged media systems approach focused on media literacy, convergence, and emerging trends in today's media culture
• up-to-date coverage of the latest political, economic, technological, and cultural issues affecting media industries
• exciting new resources including an enclosed free DVD with media examples.

Completely revised with updated examples, case studies, and media resources, the third edition of this innovative mass communication textbook is built upon a media systems approach that gives students an insider's perspective on how mass media industries operate. By making students more knowledgeable about the influences that guide media organizations, Media Today builds media literacy skills to make students sensitive to ways of seeing media content as a means of learning about culture. Joseph Turow emphasizes throughout the many ways in which media convergence has blurred distinctions between and among various media.

Each chapter of Media Today will:

• guide students through the essential history of media industries
• examines the current forces shaping their creation, distribution and exhibition
• explores the impact of emerging trends in media and society from globalization to social networking to video games.

Media Today is designed to be used independently, but can also be used with the supplemental textbook edited by Brooke Erin Duffy and Joseph Turow, Key Readings in Media Today.

 

Présentation de l'éditeur :

Media Today puts students at the center of profound changes in the twenty-first century media world – from digital convergence to media ownership – and gives them the skills to think critically about how these changes affect their lives.

Media Today, Third Edition 2010 Update is built around four key concepts:

• A media systems approach allows students to understand the interconnected system of media products that surrounds them every day
• Unique insights into media trends give students an insider’s perspective on how media industries are responding to changes from globalization to social networking
• Emphasis on the centrality of digital convergence demonstrates in each chapter how digital media is transforming traditional mass media such as newspapers, magazines, and television
• A media literacy goal encourages and builds critical skills to make students more informed and responsible citizens in our media-driven society

In the 2010 Update to Media Today, over 40% of the textboxes and photos were updated to reflect the latest cultural and technological issues affecting media industries, along with case studies and activities designed to build media literacy. Additional learning resources include an enclosed DVD with media examples for further study and classroom discussion, and a free interactive companion website with a full range of instructor and student materials at www.routledge.com/textbooks/MediaTodayUpdate.

À propos de cette édition

• Éditeur: Routledge
• Date d'édition: 2008
• ISBN 10: 0415960592
• ISBN 13: 9780415960595
• Reliure: Broché
• Numéro d'édition: 3
• Nombre de pages: 712