Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry, popular culture, and the mass media that manages the constellation of images that unifies all three. The third edition includes: * discussion of new technologies and issues, from the Internet to globalization * updated and expanded examples and illustrations * revisions throughout to address recent developments in advertising scholarship and the latest trends in advertising practice
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
William Leiss is Professor of Policy Studies at Queen's University.
Stephen Kline is Professor of Communication at Simon Fraser University.
Sut Jhally is Professor of Communications at the University of Massachusetts, Amherst and founder and executive director of The Media Education Foundation.
Jacqueline Botterill is a Lecturer at the University of East London.
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Description du livre Routledge, 2005. PAP. État : New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. N° de réf. du libraire F9-9780415966764
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Description du livre Routledge, 2005. État : New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Preface to the Third Edition Chapter 1: Introduction Chapter 2: From Traditional to Industrial Society Chapter 3: Advertising in the Transition from Industrial to Consumer Society Chapter 4: Advertising and the Development of Communications Media Chapter 5: Advertising and the Development of Agencies Chapter 6: The Structure of Advertisements Chapter 7: Goods as Communicators and Satisfiers Chapter 8: Consumer Cultures and Mediated Markets Chapter 9: Late Modern Consumer Society Chapter 10: Media in the Mediated Marketplace Chapter 11: Full Service Agencies: Globalization and unbundling Chapter 12: Structure and Agency: Tensions at play in advertising design Chapter 13: The Mobilization of the Yuppies and Generation X Chapter 14: Negotiated Messaging for Generation X Chapter 15: Mobilizing the Culturati Chapter 16: The Fifth Frame Chapter 17: Issues in Social Policy Notes Index. N° de réf. du libraire ABE_book_new_0415966760
Description du livre Routledge, 2016. Paperback. État : NEW. 9780415966764 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Print on Demand title, produced to the highest standard, and there would be a delay in dispatch of around 15 working days. N° de réf. du libraire HTANDREE0198701
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Description du livre Routledge, 2005. Paperback. État : Brand New. 3rd edition. 683 pages. 8.75x6.00x1.25 inches. In Stock. N° de réf. du libraire __0415966760
Description du livre 2005. Paperback. État : New. 3rd. 161mm x 35mm x 228mm. Paperback. Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most comprehensive hist.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 683 pages. 0.984. N° de réf. du libraire 9780415966764