Strategic innovation - Couverture souple

Afuah, Allan

Couverture souple

ISBN 10 : 0415997828 ISBN 13 : 9780415997829

Editeur : Routledge, 2009

Synopsis

Book by Afuah Allan

A propos du livre

Présentation de l'éditeur :

In today’s fast-changing business environment, those firms that want to remain competitive must also be innovative. Innovation is not simply about developing new technologies into new products or services, but in many cases, finding new models for doing business in the face of change. It often entails changing the rules of the game.

 

Strategic Innovation demonstrates to students how to create and appropriate value using new game strategies to gain competitive advantage. The book begins with a summary of the major strategic frameworks and showing the origins of strategic innovation. Next, Afuah gives a thorough examination of contemporary strategy from an innovation standpoint, including:

• how to develop strategy in the face of change
• a detailed framework for assessing the profitability potential of a strategy or product
• consideration of how both for-profit and non-profit organizations can benefit from new game strategies.

 

With a wealth of quantitative examples of successful strategies, as well as descriptive cases, Strategic Innovation will complement courses in strategy, and technology and innovation.

Biographie de l'auteur :

Allan Afuah is Associate Professor of Strategy and International Business at the Stephen M. Ross School of Business, University of Michigan.

À propos de cette édition

• Éditeur: Routledge
• Date d'édition: 2009
• ISBN 10: 0415997828
• ISBN 13: 9780415997829
• Reliure: Broché
• Numéro d'édition: 1
• Nombre de pages: 504