Articles liés à Strategic Management in the Hospitality Industry
Synopsis
Book by Olsen Michael D West Joseph J Tse Eliza ChingYick
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Quatrième de couverture
The only strategic management volume to focus on the hospitality industry now in a second, expanded edition
In today′s intensely competitive hospitality industry, a company striving to succeed must not merely meet industry standards, it must participate in driving industry change. Strategic Management in the Hospitality Industry, Second Edition gives hospitality students the tools they need to be tomorrow′s leaders in this dynamic field. Based on the premise that adding value for the stockholder, the consumer, and the employee must be the central objective for any effective management strategy, this book gives students a blueprint for innovation and growth at hotels and restaurants both in the United States and abroad. Written by authors who are widely recognized as the finest instructors in the field, this comprehensive, illustrated guide features:
- New chapters on developing service quality and understanding the industry in an international context
- End–of–chapter case studies showing real–world applications of management theories
- Practical instruction on how to identify internal strengths and weaknesses in a hospitality organization
- Detailed coverage of resource allocation, emphasizing support of products and services that add significant value
- An examination of the defining role of leadership in successful strategic management
Présentation de l'éditeur
For courses in Strategic Management or Policy in Hospitality Programs.
Based on scientific research within the industry, this book outlines a strategic model that can be used to improve decision making and policy within the hospitality field. Combining quality research and experience, it discusses key topics such as: environmental scanning, competitive strategies, structure and implementation, and performance. Placing a responsibility on the learner, the book offers a combination of cumulative learning exercises, simulated decision making settings, and a text specific website. This edition clearly discusses the role of strategy in creating firm value and growth and stresses the relationship between leadership theory, strategic thinking and financial management.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- ÉditeurVan Nostrand Reinhold
- Date d'édition1992
- ISBN 10 0442002467
- ISBN 13 9780442002466
- ReliureRelié
- Nombre de pages368
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Strategic Management in the Hospitality Industry
Edité par
Van Nostrand Reinhold, 1992
ISBN 10 : 0442002467
ISBN 13 : 9780442002466
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Strategic Management in the Hospitality Industry
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Van Nostrand Reinhold International, 1992
ISBN 10 : 0442002467
ISBN 13 : 9780442002466
Ancien ou d'occasion
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Strategic Management in the Hospitality Industry
Edité par
Van Nostrand Reinhold Company, 1992
ISBN 10 : 0442002467
ISBN 13 : 9780442002466
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