The Mirror Test: Is Your Business Really Breathing? - Couverture souple

Hayzlett, Jeffrey W.

Couverture souple

ISBN 10 : 0446559814 ISBN 13 : 9780446559812

Editeur : Business Plus, 2011

Synopsis

The Mirror Test A definitive, prescriptive and very much 'in-your-face' approach on how business managers (including small business owners) can truly evaluate what's not working well in their businesses and how they can turn their companies around.

A propos du livre

Présentation de l'éditeur :

Jeff Hayzlett is a big, boisterous guy who has the guts to get in your face and tell you exactly why your business isn't doing well. In short, he asks the questions that most business managers are afraid to ask. And as Jeff points out, if you aren't willing to look at what's working and what isn't - and then take the necessary steps to fix them -- well, you and your colleagues and employees are in for a tough ride.

Known for his outspoken appearances on numerous TV reality shows, Hayzlett has built his career on having the ability to get his people to look up and pay attention to the problems at hand. THE MIRROR TEST will teach readers -- through entertaining and timely anecdotes -- how to thoughtfully yet aggressively evaluate, deconstruct, and then reconstruct one's business..

In his unique, confrontational manner, Hayzlett will coach small business owners and managers on topics such as:

- Give your business the mirror test - is your company really breathing?

- Here's how you and your company must adapt...or die.

- The bottom line of your business really is... your bottom line. You have to focus on it.

Hayzlett's big booming approach is direct and to the point, but done so with a smile on his face. Chock full of inspirational business stories and insights from his own career, Hayzlett and THE MIRROR TEST comprise a force to be reckoned with.

Biographie de l'auteur :

Up until June 2010, JEFF HAYZLETT served as the chief marketing officer for Kodak. He has 25 years of international marketing and management experience and has received numerous global awards and honors, including the Frost & Sullivan Lifetime Achievement Award for marketing. He is currently chairman of the board of directors of the Business Marketing Association (BMA), a member of the board of directors of the Electronic Document Systems Foundation (EDSF), a member of the advisory board of the CMO Council and serves as chairman of SMEI's Foundation for Marketing Education. He is also a permanent trustee to the SMEI Academy of Achievement Sales and Marketing Hall of Fame.
JIM EBER is a veteran business management writer who has worked for various publishing houses, including Workman.

À propos de cette édition

• Éditeur: Business Plus
• Date d'édition: 2011
• ISBN 10: 0446559814
• ISBN 13: 9780446559812
• Reliure: Broché
• Nombre de pages: 256