Selling The Invisible: A Field Guide to Modern Marketing - Couverture souple

Beckwith, Harry

Couverture souple

ISBN 10 : 0446672319 ISBN 13 : 9780446672313

Editeur : Grand Central Publishing, 2012

Synopsis

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:

Greatness May Get You Nowhere; Focus Groups Don'ts; The More You Say, the Less People Hear; Seeing the Forest Around the Falling Trees

A propos du livre

À propos de l?auteur

Harry Beckwith graduated Phi Beta Kappa from Stanford University in 1972. He then attended the University of Oregon School of Law, where he was awarded the school's highest honor of Law Review Editor-in-Chief. Beckwith formed Beckwith Advertising and Marketing in 1988. The firm specializes in marketing, marketing communications and media relations for services

Détails de l'édition

• Éditeur: Grand Central Publishing
• Date d'édition: 2012
• Langue: anglais
• ISBN 10: 0446672319
• ISBN 13: 9780446672313
• Reliure: Broché
• Nombre de pages: 256
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible