Mcluhan Marshall : Understanding Media - Couverture souple

McLuhan, Marshall

Couverture souple

ISBN 10 : 0451624963 ISBN 13 : 9780451624963

Editeur : Penguin Random House Australia, 1987

A propos du livre

Présentation de l'éditeur

When Marshall McLuhan first coined the phrases "global village" and "the medium is the message" in 1964, no-one could have predicted today's information-dependent planet. No-one, that is, except for a handful of science fiction writers and Marshall McLuhan. Understanding Media was written twenty years before the PC revolution and thirty years before the rise of the Internet. Yet McLuhan's insights into our engagement with a variety of media led to a complete rethinking of our entire society. He believed that the message of electronic media foretold the end of humanity as it was known. In 1964, this looked like the paranoid babblings of a madman. In our twenty-first century digital world, the madman looks quite sane. Understanding Media: the most important book ever written on communication. Ignore its message at your peril.

Biographie de l'auteur

Marshall McLuhan (1911-1980) Communications theorist, born in Canada. He is known as the original "high guru" of media culture and appeared in Woody Allen's Annie Hall as himself.

Détails de l'édition

• Éditeur: Penguin Random House Australia
• Date d'édition: 1987
• ISBN 10: 0451624963
• ISBN 13: 9780451624963
• Reliure: Poche
• Langue: anglais
• Numéro d'édition: 2
• Nombre de pages: 320