How to Get Your Ideas Adopted (And Change the World): How Your Ideas Can Change Business and the World - Couverture souple

Miller, Anne

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9780462099293: How to Get Your Ideas Adopted (And Change the World): How Your Ideas Can Change Business and the World

Couverture souple

ISBN 10 : 0462099296 ISBN 13 : 9780462099293

Editeur : Marshall Cavendish, 2009

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Creativity and innovation are vital in a world which demands new responses and ideas, but individuals are frustrated when their ideas are squashed when they propose them.For most people with ideas, the biggest frustration is that so few of their ideas actually see the light of day. This book will help people understand why it's so hard to get their ideas adopted and what they can do about it. Featuring inspiring case studies and a wealth of expertise, this book crosses the boundaries between popular psychology, current affairs, business management and campaigning.This book is for anyone who ever had an idea for making the world a slightly better place - but no one would listen. Or if they did listen, they said it wouldn't work. Or it was too risky, or not their area - or they just made so many objections that you got fed up and dropped the whole thing.

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Pr�sentation de l'�diteur :

This book is for anyone who ever had an idea for making the world a slightly better place but no one would listen. Or if they did listen, they said it wouldn't work. Or it was too risky, or not their area or they just made so many objections that you got fed up and dropped the whole thing... The Myth of the Mousetrap will change all that. This important, enjoyable and stimulating book explains why it's so difficult to get a new idea adopted, and how to get your ideas taken seriously and put into action. The environmental, social and economic changes facing us today mean that new ideas are more urgently required than ever and yet they are too often met with total resistance. The Myth of the Mousetrap explains why and, more importantly, what you can do about it. Carrying on from where Malcolm Gladwell's The Tipping Point left off, it also explains how to prepare your ideas and your outlook to give you the best chance of success, and then reveals the secrets of overcoming the four critical stages of resistance from others. Anne Miller is probably one of the world's most successful female inventors. Freely crossing the boundaries between technological innovation, business and social change, and drawing on practical psychology and illuminating case studies from her own and others experiences, her exhilarating manifesto for how creativity can make a difference is both a practical guide to bringing ideas to fruition, and an inspiring demonstration of the power of individuals to make the world a better place.

Biographie de l'auteur :

Anne Miller is one of the U.K s most successful inventors, with 39 patents to her name. She is director of the Creativity Partnership, based in Cambridge, providing consulting and management training in creativity and innovation for some of the world's most successful organisations.

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