For God, Country, and Coca-Cola - Couverture souple

Pendergrast, Mark

Couverture souple

ISBN 10 : 0465054684 ISBN 13 : 9780465054688

Editeur : Basic Books, 2000

Synopsis

For God, Country and Coca-Cola Now fully updated, the classic account of how a bottle of sweetened caramel-colored soda water became synonymous with American capitalism

A propos du livre

Présentation de l'éditeur :

For God, Country and Coca-Cola is the unauthorized history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as unique, tasty, and effervescent as the drink itself. With vivid portraits of the entrepreneurs who founded the company and of the colorful cast of hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world this is business history at its best: in fact, The Real Thing.”

Biographie de l'auteur :

Mark Pendergrast was born in Atlanta and is a graduate of Harvard University. A business journalist, he has published articles and reviews in a number of magazines and newspapers, including the New York Times, the Sunday Times (London), and Financial Analyst.

À propos de cette édition

• Éditeur: Basic Books
• Date d'édition: 2000
• ISBN 10: 0465054684
• ISBN 13: 9780465054688
• Reliure: Broché
• Nombre de pages: 664