Complicated Lives: The Malaise of Modernity - Couverture souple

Willmott, Michael; Nelson, William

Couverture souple

ISBN 10 : 0470012633 ISBN 13 : 9780470012635

Editeur : John Wiley & Sons Inc, 2005

Synopsis

Complicated Lives Complicated Lives examines the greatest conundrum of the modern world: why, despite being richer, healthier and more empowered than ever before, do we continue to feel threatened, under pressure and stressed? There's no denying that we've never had it so good, yet the stark truth is that levels of happiness are unchanged since the 1950s. Full description

A propos du livre

Quatrième de couverture

"Comprehensive, cogent, thought provoking; at once both practical and visionary. This important book has its finger on the pulse. Don′t overlook it." – Alan Mitchell, author of Right Side Up, and co–author of The New Bottom Line

"For anyone interested in today′s society this is a must read. A brilliant book which brings empirical understanding to our complex lifestyles." – Alan McWalter, now has a portfolio of business interests having previously been Group Marketing Director at Marks & Spencer, and a Director of Woolworths and Comet

Rising affluence and greater freedom have brought us more choices, more opportunities, and richer lifestyles than ever before. However, progress is a double–edged sword: our expectations are now greater than ever, there is never enough time, and the great majority of us suffer from choice overload. Life feels too hectic, too pressured – too complicated.

Would we really want to turn back the clock to simpler times? Absolutely not – today we are richer, healthier, and have more freedom than any previous generation. But to reap the benefits of progress, we urgently need to find ways to cope with the complexities we face.

In complicated Lives, Michael Willmott and William Nelson presents an in–depth analysis of the challenges and pressure that we are exposed to in our everyday lives. Offering strategies and insights for avoiding the malaise of modernity while exploring the opportunities the 21st century has to offer, this book takes you on  fascinating journey of self–discovery into the realities of life in today′s complex, multi–channel world.

Biographie de l'auteur

Michael Willmott is co–founder of the Future Foundation, a consumer think–tank that advises organisations on emerging customer needs. He has 25 years experience as a researcher, analyst and forecaster and is a regular writer, presenter and media commentator on social, economic, political and technological change and its implications for business, government and society. His book Citizen Brands, recently published by John Wiley and Sons, deals with the dynamics of the relationship between companies and society and the implications for branding.

William Nelson is Analysis Manager for nVision, the Future Foundation s online social and consumer trends and forecasting service. In recent years, he has managed research projects for a number of major clients including a three–year programme of research for retail bank Abbey National on the subject of life s complications. He is Editor of practioner papers for the Journal of Consumer Behaviour.

À propos de cette édition

• Éditeur: John Wiley & Sons Inc
• Date d'édition: 2005
• ISBN 10: 0470012633
• ISBN 13: 9780470012635
• Reliure: Broché
• Nombre de pages: 248