Articles liés à The Business Marketing Course 2e
Synopsis
The new edition of this widely used business marketing text has been completely revised and rewritten. The Business Marketing Course provides a comprehensive insight into business marketing in a compact and accessible format that provides the ideal foundation for courses on business or industrial marketing.
The new edition concentrates on the reality facing business marketers operating in complex and dynamic business networks. The book provides a structured approach to both technology and the development of the marketer's offerings as well as an expanded guide on how to analyse business networks and customers and how to develop marketing strategy.
The book is essential reading for students who are studying business markets. It is also an excellent guide for all managers who would like a clearer understanding of the complexity networks in which they operate.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Professor David Ford is founder member of the IMP (International Marketing and Purchasing) Group, a body of researchers from eight countries which has carried out a number of large-scale studies into international industrial marketing and purchasing. He is also visiting professor at the University of Texas and a member of the internal board of advisers for the School of Business at Uppsala University in Sweden.
Hakan Hakansson is professor at the Nordic School of Management, BI, in Norway.
Lars-Erik Gadde is professor at Chalmers University of Technology in Sweden.
Ivan Snehota is professor at the University of Lugano in Switzerland.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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The Business Marketing Course 2e: Managing in Complex Networks
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Paperback. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9780470034507
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The Business Marketing Course 2e: Managing in Complex Networks
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Paperback. Etat : Very Good. The Business Marketing Course 2e: Managing in Complex Networks This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9780470034507
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The Business Marketing Course 2e: Managing in Complex Networks
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The Business Marketing Course: Managing in Complex Networks, 2nd Edition
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paperback. Etat : Good. All orders are dispatched within one working day from our UK warehouse. We've been selling books online since 2004! We have over 750,000 books in stock. No quibble refund if not completely satisfied. N° de réf. du vendeur mon0007486785
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The Business Marketing Course : Managing in Complex Networks
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Wiley & Sons, Incorporated, John, 2006
ISBN 10 : 0470034505
ISBN 13 : 9780470034507
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Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
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The Business Marketing Course : Managing in Complex Networks
Edité par
Wiley & Sons, Incorporated, John, 2006
ISBN 10 : 0470034505
ISBN 13 : 9780470034507
Ancien ou d'occasion
Couverture souple
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
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Etat : Good. 2nd. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur 4661417-6
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The Business Marketing Course: Managing in Complex Networks
Edité par
John Wiley and Sons, 2007
ISBN 10 : 0470034505
ISBN 13 : 9780470034507
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Vendeur : Anybook.com, Lincoln, Royaume-Uni
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Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780470034507. N° de réf. du vendeur 9114227
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The Business Marketing Course: Managing in Complex Networks
Edité par
John Wiley and Sons, 2007
ISBN 10 : 0470034505
ISBN 13 : 9780470034507
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780470034507. N° de réf. du vendeur 9114226
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BUSINESS MARKETING COURSE 2ND EDITION
Vendeur : Speedyhen, London, Royaume-Uni
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The Business Marketing Course
Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
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PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur FW-9780470034507
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