Gary Dahl Advertising For Dummies

ISBN 13 : 9780470045831

Advertising For Dummies

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9780470045831: Advertising For Dummies

So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo?

The world of advertising can seem like a daunting place—but it doesn’t have to be. Advertising for Dummies coaches you through the process and shows you how to:

  • Identify and reach your target audience
  • Define and position your message
  • Get the most bang for your buck
  • Produce great ads for every medium
  • Buy the different media
  • Create buzz and use publicity
  • Research and evaluate your competition

Advertising for Dummies offers newbies a real-world look at the ins and outs of advertising—from online and print to TV, radio, and outdoor formats—to show you how you can easily develop and execute a successful campaign on any budget. Plus, you’ll find a glossary of common buzzwords you may encounter along the way so you can talk the talk like the advertising guru you (almost) are! With simple tips on how to write memorable ads and timeless lessons from the legends, this book is packed with everything you need to have people from New York to Los Angeles whistling your jingle.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

From the Back Cover :

New info on buzz, publicity, and word-of-mouth advertising

The fun and easy way® to create effective ads and increase your profits

Need to develop a hard-hitting, memorable ad campaign? This practical guide gives you the inside scoop on creating attention-getting, results-driven advertising in all mediums — from electronic and print to radio, TV, online, and outdoor formats. You'll see how to deliver a powerful, consistent message and when you should — and shouldn't — use shortcuts to save costs.

Discover how to

  • Set a realistic ad budget
  • Define and position your message
  • Identify and target your audience
  • Create great ads for every medium
  • Make an emotional connection
  • Use "ad speak" effectively

About the Author :

Gary Dahl is an award-winning copywriter, creative director, and advertising agency owner in California's Silicon Valley. He is also the creator of the sensational Pet Rock.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

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Dahl, Gary R.
Edité par Wiley 2007-01-03 (2007)
ISBN 10 : 0470045833 ISBN 13 : 9780470045831
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Gary R. Dahl
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Description du livre John Wiley and Sons Ltd, United Kingdom, 2007. Paperback. État : New. 2nd Revised edition. Language: English . Brand New Book. So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo? The world of advertising can seem like a daunting place-but it doesn t have to be. Advertising for Dummies coaches you through the process and shows you how to:* Identify and reach your target audience* Define and position your message* Get the most bang for your buck* Produce great ads for every medium* Buy the different media* Create buzz and use publicity* Research and evaluate your competition Advertising for Dummies offers newbies a real-world look at the ins and outs of advertising-from online and print to TV, radio, and outdoor formats-to show you how you can easily develop and execute a successful campaign on any budget. Plus, you ll find a glossary of common buzzwords you may encounter along the way so you can talk the talk like the advertising guru you (almost) are!With simple tips on how to write memorable ads and timeless lessons from the legends, this book is packed with everything you need to have people from New York to Los Angeles whistling your jingle. N° de réf. du libraire AAH9780470045831

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Gary R. Dahl
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Description du livre John Wiley and Sons Ltd, United Kingdom, 2007. Paperback. État : New. 2nd Revised edition. Language: English . Brand New Book. So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo? The world of advertising can seem like a daunting place-but it doesn t have to be. Advertising for Dummies coaches you through the process and shows you how to:* Identify and reach your target audience* Define and position your message* Get the most bang for your buck* Produce great ads for every medium* Buy the different media* Create buzz and use publicity* Research and evaluate your competition Advertising for Dummies offers newbies a real-world look at the ins and outs of advertising-from online and print to TV, radio, and outdoor formats-to show you how you can easily develop and execute a successful campaign on any budget. Plus, you ll find a glossary of common buzzwords you may encounter along the way so you can talk the talk like the advertising guru you (almost) are! With simple tips on how to write memorable ads and timeless lessons from the legends, this book is packed with everything you need to have people from New York to Los Angeles whistling your jingle. N° de réf. du libraire AAH9780470045831

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Gary R. Dahl
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Description du livre John Wiley and Sons Ltd, United Kingdom, 2007. Paperback. État : New. 2nd Revised edition. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo? The world of advertising can seem like a daunting place-but it doesn t have to be. Advertising for Dummies coaches you through the process and shows you how to:* Identify and reach your target audience* Define and position your message* Get the most bang for your buck* Produce great ads for every medium* Buy the different media* Create buzz and use publicity* Research and evaluate your competition Advertising for Dummies offers newbies a real-world look at the ins and outs of advertising-from online and print to TV, radio, and outdoor formats-to show you how you can easily develop and execute a successful campaign on any budget. Plus, you ll find a glossary of common buzzwords you may encounter along the way so you can talk the talk like the advertising guru you (almost) are!With simple tips on how to write memorable ads and timeless lessons from the legends, this book is packed with everything you need to have people from New York to Los Angeles whistling your jingle. N° de réf. du libraire BZV9780470045831

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Description du livre John Wiley and Sons Ltd. Paperback. État : new. BRAND NEW, Advertising For Dummies (2nd Revised edition), Gary R. Dahl, So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo? The world of advertising can seem like a daunting place-but it doesn't have to be. Advertising for Dummies coaches you through the process and shows you how to:* Identify and reach your target audience* Define and position your message* Get the most bang for your buck* Produce great ads for every medium* Buy the different media* Create buzz and use publicity* Research and evaluate your competition Advertising for Dummies offers newbies a real-world look at the ins and outs of advertising-from online and print to TV, radio, and outdoor formats-to show you how you can easily develop and execute a successful campaign on any budget. Plus, you'll find a glossary of common buzzwords you may encounter along the way so you can talk the talk like the advertising guru you (almost) are! With simple tips on how to write memorable ads and timeless lessons from the legends, this book is packed with everything you need to have people from New York to Los Angeles whistling your jingle. N° de réf. du libraire B9780470045831

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