David A. Aaker Strategic Market Management

ISBN 13 : 9780470059869

Strategic Market Management

Note moyenne 3,7
( 124 avis fournis par Goodreads )
 
9780470059869: Strategic Market Management

The European edition of Strategic Market Management has been prepared with the objective of taking David Aaker s outstanding and well-established textbook and presenting it to a European audience. It retains the culture of the original text, to maintain its accessibility and continue its emphasis on practical action. It has also kept the compactness, which has made it so popular with graduate and executive students and managers, while keeping a comprehensive coverage of major and emerging themes in strategy. The core value of the original text, that the development, evaluation and implementation of business strategies are essential to successful management, is also retained in the European edition. The book is essential reading for any management or business school course that focuses on the management of strategies. It is especially appropriate for marketing strategy, strategic management and business policy courses. It is also designed to be used by managers who need to develop strategies or who run a small business and want to improve their strategy development and planning processes.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

From the Back Cover :

“Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike.”–– Robert L. Joss, Dean of the Graduate School of Business, Stanford University

The Leading Authority–Now Revised!

Completely revised and updated, David Aaker's authoritative book approaches strategy development from an external perspective driven by a structured analysis of customers, competitors, market trends, and the broader environment.  It shows how to build on strategic analysis to create business strategies that will be relevant and compelling to customers, sustainable to competitive attack, and draw on assets and competencies of the organization. Additional topics such as strategic investment, strategic positioning, growth options, global strategies, and organization building provide guidance to strategists.

Highlights of this Seventh Edition include:

  • Seven new cases include The Energy Bar Industry, Competing against Wal-Mart, Xerox: The Early Years, Hobart, Dove, Intel, and Samsung Electronics.
  • New discussion questions, more than 65 in all, make the text an even more valuable classroom tool.
  • New and revised coverage of such timely topics as emerging submarkets and the relevance challenge, the distinction between fads and trends, disruptive vs. sustaining innovation, and more.
  • An emphasis on creating customer-oriented business strategies with a value proposition that is relevant, meaningful, and sustainable.

About the Author :

David A. Aaker is the E.T. Grether Professor of Marketing and Public Policy at the Haas School of Business, University of California at Berkeley. He has published over 100 articles and is the author of 13 books. Professor Aaker is part of the editorial boards of Marketing Science, Journal of Marketing, and Strategic Management Journal. He received the MIT Buck Weaver Award in 2004 for contributions to the advancement of theory and practice in marketing science. Dr Damien McLoughlin is Dean of the Michael Smurfit Graduate School of Business and in 2004 he was a visiting Professor in Marketing at the S.C. Johnson Graduate School of Management, Cornell University. His teaching is highly regarded and has been recognised with teaching awards from both the Smurfit and Quinn Schools of Business. He is also a member of the 4.5 Club for Teaching Excellence at Cornell. His research, teaching and consulting interests are in areas of strategic marketing, market making and B2B marketing. His work has been published in leading international journals such as the Journal of Business Research, Industrial Marketing Management and the European Journal of Marketing. He is a member of the editorial board of a number of leading marketing journals including Industrial Marketing Management. Professionally he has worked with leading international firms such as Alltech, Microsoft and Hewlett-Packard.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Acheter neuf Afficher le livre
EUR 42,59

Autre devise

Frais de port : EUR 3,35
De Royaume-Uni vers Etats-Unis

Destinations, frais et délais

Ajouter au panier

Meilleurs résultats de recherche sur AbeBooks

1.

David A. Aaker
Edité par John Wiley & Sons 2007-01-26 (2007)
ISBN 10 : 0470059869 ISBN 13 : 9780470059869
Neuf(s) Paperback Quantité : 2
Vendeur
Chiron Media
(Wallingford, Royaume-Uni)
Evaluation vendeur
[?]

Description du livre John Wiley & Sons 2007-01-26, 2007. Paperback. État : New. N° de réf. du libraire NU-BER-00080790

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 42,59
Autre devise

Ajouter au panier

Frais de port : EUR 3,35
De Royaume-Uni vers Etats-Unis
Destinations, frais et délais

2.

David A. Aaker, Damien McLoughlin
Edité par John Wiley and Sons Ltd, United Kingdom (2007)
ISBN 10 : 0470059869 ISBN 13 : 9780470059869
Neuf(s) Paperback Quantité : 1
Vendeur
The Book Depository
(London, Royaume-Uni)
Evaluation vendeur
[?]

Description du livre John Wiley and Sons Ltd, United Kingdom, 2007. Paperback. État : New. European Edition. Language: English . Brand New Book. The European edition of Strategic Market Management has been prepared with the objective of taking David Aaker s outstanding and well-established textbook and presenting it to a European audience. It retains the culture of the original text, to maintain its accessibility and continue its emphasis on practical action. It has also kept the compactness, which has made it so popular with graduate and executive students and managers, while keeping a comprehensive coverage of major and emerging themes in strategy. The core value of the original text, that the development, evaluation and implementation of business strategies are essential to successful management, is also retained in the European edition. The book is essential reading for any management or business school course that focuses on the management of strategies. It is especially appropriate for marketing strategy, strategic management and business policy courses. It is also designed to be used by managers who need to develop strategies or who run a small business and want to improve their strategy development and planning processes. N° de réf. du libraire AAZ9780470059869

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 46,49
Autre devise

Ajouter au panier

Frais de port : Gratuit
De Royaume-Uni vers Etats-Unis
Destinations, frais et délais

3.

David A. Aaker, Damien McLoughlin
Edité par John Wiley and Sons Ltd, United Kingdom (2007)
ISBN 10 : 0470059869 ISBN 13 : 9780470059869
Neuf(s) Paperback Quantité : 1
Vendeur
The Book Depository US
(London, Royaume-Uni)
Evaluation vendeur
[?]

Description du livre John Wiley and Sons Ltd, United Kingdom, 2007. Paperback. État : New. European Edition. Language: English . Brand New Book. The European edition of Strategic Market Management has been prepared with the objective of taking David Aaker s outstanding and well-established textbook and presenting it to a European audience. It retains the culture of the original text, to maintain its accessibility and continue its emphasis on practical action. It has also kept the compactness, which has made it so popular with graduate and executive students and managers, while keeping a comprehensive coverage of major and emerging themes in strategy. The core value of the original text, that the development, evaluation and implementation of business strategies are essential to successful management, is also retained in the European edition. The book is essential reading for any management or business school course that focuses on the management of strategies. It is especially appropriate for marketing strategy, strategic management and business policy courses. It is also designed to be used by managers who need to develop strategies or who run a small business and want to improve their strategy development and planning processes. N° de réf. du libraire AAZ9780470059869

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 47,15
Autre devise

Ajouter au panier

Frais de port : Gratuit
De Royaume-Uni vers Etats-Unis
Destinations, frais et délais

4.

Aaker, David A.
Edité par John Wiley and#38; Sons (2007)
ISBN 10 : 0470059869 ISBN 13 : 9780470059869
Neuf(s) Quantité : > 20
Vendeur
Books2Anywhere
(Fairford, GLOS, Royaume-Uni)
Evaluation vendeur
[?]

Description du livre John Wiley and#38; Sons, 2007. PAP. État : New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. N° de réf. du libraire FW-9780470059869

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 38,46
Autre devise

Ajouter au panier

Frais de port : EUR 10,09
De Royaume-Uni vers Etats-Unis
Destinations, frais et délais

5.

David A. Aaker
ISBN 10 : 0470059869 ISBN 13 : 9780470059869
Neuf(s) Quantité : 2
Vendeur
Speedy Hen LLC
(Sunrise, FL, Etats-Unis)
Evaluation vendeur
[?]

Description du livre État : New. Bookseller Inventory # ST0470059869. N° de réf. du libraire ST0470059869

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 51,60
Autre devise

Ajouter au panier

Frais de port : Gratuit
Vers Etats-Unis
Destinations, frais et délais

6.

David A. Aaker,Damien McLoughlin
Edité par John Wiley & Sons 2007-01-26 (2007)
ISBN 10 : 0470059869 ISBN 13 : 9780470059869
Neuf(s) Quantité : 2
Vendeur
Chiron Media
(Wallingford, Royaume-Uni)
Evaluation vendeur
[?]

Description du livre John Wiley & Sons 2007-01-26, 2007. État : New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. N° de réf. du libraire NU-LBR-00556545

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 48,35
Autre devise

Ajouter au panier

Frais de port : EUR 3,35
De Royaume-Uni vers Etats-Unis
Destinations, frais et délais

7.

David A. Aaker, Damien McLoughlin
Edité par John Wiley 2007-01-26, Chichester (2007)
ISBN 10 : 0470059869 ISBN 13 : 9780470059869
Neuf(s) paperback Quantité : 5
Vendeur
Blackwell's
(Oxford, OX, Royaume-Uni)
Evaluation vendeur
[?]

Description du livre John Wiley 2007-01-26, Chichester, 2007. paperback. État : New. N° de réf. du libraire 9780470059869

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 45,51
Autre devise

Ajouter au panier

Frais de port : EUR 6,72
De Royaume-Uni vers Etats-Unis
Destinations, frais et délais

8.

Aaker, David A.
Edité par John Wiley & Sons (2007)
ISBN 10 : 0470059869 ISBN 13 : 9780470059869
Neuf(s) Couverture souple Quantité : 2
Evaluation vendeur
[?]

Description du livre John Wiley & Sons, 2007. État : New. 2007. European ed. Paperback. "The concepts and frameworks presented in this book are invaluable for anyone seriously interested in marketing strategy or the management of strategies more generally. The fact that the text uses cases and examples throughout which focus on the UK and the rest of Europe is a huge bonus. " --Scott G. Num Pages: 368 pages. BIC Classification: KJMV7. Category: (P) Professional & Vocational. Dimension: 245 x 169 x 24. Weight in Grams: 620. . . . . . . N° de réf. du libraire V9780470059869

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 53,03
Autre devise

Ajouter au panier

Frais de port : Gratuit
De Irlande vers Etats-Unis
Destinations, frais et délais

9.

David A. Aaker
Edité par John Wiley & Sons
ISBN 10 : 0470059869 ISBN 13 : 9780470059869
Neuf(s) Paperback Quantité : > 20
Vendeur
THE SAINT BOOKSTORE
(Southport, Royaume-Uni)
Evaluation vendeur
[?]

Description du livre John Wiley & Sons. Paperback. État : New. New copy - Usually dispatched within 2 working days. N° de réf. du libraire B9780470059869

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 45,43
Autre devise

Ajouter au panier

Frais de port : EUR 7,78
De Royaume-Uni vers Etats-Unis
Destinations, frais et délais

10.

Aaker, David A.
Edité par John Wiley & Sons
ISBN 10 : 0470059869 ISBN 13 : 9780470059869
Neuf(s) Couverture souple Quantité : 2
Vendeur
Kennys Bookstore
(Olney, MD, Etats-Unis)
Evaluation vendeur
[?]

Description du livre John Wiley & Sons. État : New. 2007. European ed. Paperback. "The concepts and frameworks presented in this book are invaluable for anyone seriously interested in marketing strategy or the management of strategies more generally. The fact that the text uses cases and examples throughout which focus on the UK and the rest of Europe is a huge bonus. " --Scott G. Num Pages: 368 pages. BIC Classification: KJMV7. Category: (P) Professional & Vocational. Dimension: 245 x 169 x 24. Weight in Grams: 620. . . . . . Books ship from the US and Ireland. N° de réf. du libraire V9780470059869

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 57
Autre devise

Ajouter au panier

Frais de port : Gratuit
Vers Etats-Unis
Destinations, frais et délais

autres exemplaires de ce livre sont disponibles

Afficher tous les résultats pour ce livre