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Afficher les exemplaires de cette édition ISBN"This book explains in a clear and concise way the strategicmarketing tools and principles managers can use to drive the growthof their businesses. Written in an engaging style, it is repletewith examples on how these lessons might be used. I welcome thisbook and anticipate its wide use amongst practitioners and studentsalike."
Denis O′Brien, Chairman of Digicel
The European edition of Strategic Market Management hasbeen prepared with the objective of taking David Aaker soutstanding and well–established textbook and presenting it to aEuropean audience. It retains the essence of the original text, inparticular its accessibility and emphasis on practical action,while switching its focus to how the concepts and ideas containedin the book might be used by European managers. The Europeanedition has also kept the compactness, which has made it so popularwith graduate and executive students and managers, while retainingcomprehensive and contemporary coverage of major and emergingthemes in strategy.
This book is essential reading for any management or businessschool course that focuses on the management of strategies. It isespecially appropriate for marketing strategy, strategic managementand business policy courses. The book is also designed to be usedby managers who need to develop strategies or who run a smallbusiness and want to improve their strategy development andplanning processes.
The European edition provides:
The book is accompanied by a websitewileyeurope.com/college/aaker housing a web–based package ofsupplementary materials including, additional case studies,PowerPoint slides, a test bank, and a comprehensive instructorsmanual.
Dr Damien McLoughlin is Dean of the Michael SmurfitGraduate School of Business and in 2004 he was a visiting Professorin Marketing at the S.C. Johnson Graduate School of Management,Cornell University. His teaching is highly regarded and has beenrecognised with teaching awards from both the Smurfit and QuinnSchools of Business. He is also a member of the 4.5 Club forTeaching Excellence at Cornell.
His research, teaching and consulting interests are in areas ofstrategic marketing, market making and B2B marketing. His work hasbeen published in leading international journals such as theJournal of Business Research, Industrial Marketing Management andthe European Journal of Marketing. He is a member of the editorialboard of a number of leading marketing journals includingIndustrial Marketing Management. Professionally he has worked withleading international firms such as Alltech, Microsoft andHewlett–Packard.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Frais de port :
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Description du livre paperback. Etat : New. Language: ENG. N° de réf. du vendeur 9780470059869
Description du livre PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur FW-9780470059869
Description du livre Etat : new. N° de réf. du vendeur e4a92fd9d8ce0f53e42ca45aec3d4305
Description du livre Kartoniert / Broschiert. Etat : New. David A. Aaker is the E.T. Grether Professor of Marketing and Public Policy at the Haas School of Business, University of California at Berkeley. He has published over 100 articles and is the author of 13 books. Professor Aaker is part of the editorial boar. N° de réf. du vendeur 5917311
Description du livre Etat : New. N° de réf. du vendeur 4371172-n
Description du livre Etat : New. In. N° de réf. du vendeur ria9780470059869_new
Description du livre Paperback. Etat : New. N° de réf. du vendeur 6666-WLY-9780470059869
Description du livre Etat : New. N° de réf. du vendeur 4371172-n
Description du livre Etat : New. 2007. European. Paperback. "The concepts and frameworks presented in this book are invaluable for anyone seriously interested in marketing strategy or the management of strategies more generally. The fact that the text uses cases and examples throughout which focus on the UK and the rest of Europe is a huge bonus. " --Scott G. Num Pages: 368 pages. BIC Classification: KJMV7. Category: (P) Professional & Vocational. Dimension: 245 x 169 x 24. Weight in Grams: 620. . . . . . N° de réf. du vendeur V9780470059869
Description du livre Paperback. Etat : Brand New. 368 pages. 9.53x6.54x0.79 inches. In Stock. N° de réf. du vendeur __0470059869