Updated to include the current models, theories, and hospitality practices, Hospitality Strategic Management: Concept and Cases, Second Edition is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy A. Enz uses the case study approach to cover current topics such as innovation, entrepreneurship, leadership, ethics, and franchising. Eight full case studies with exhibits and documents address the areas of lodging, food service, tourism e-commerce, gaming, cruise lines, and airlines, making this book ideal for executive level training courses or hospitality industry executives interested in developing their strategic management skills.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Useful and comprehensive executive–level coverage of strategic management
Hospitality Strategic Management: Concepts and Cases offers a complete, comprehensive, and managerially useful treatment of strategic management in the hospitality industry. This up–to–date resource provides the most relevant models, theories, and hospitality practices for those interested in managing effectively in today’s competitive international hospitality industry.
Hospitality Strategic Management provides a realistic, balanced, and current view of the field by considering the practical aspects of the strategic manager’s role, including the acquisition, development, and management of internal resources (such as people, knowledge, financial capital, and physical assets) and relationships with external stakeholders (such as guests, suppliers, owners, franchisors, venture partners, and governmental agencies). Throughout the book, examples and best practices of leading hospitality organizations are used to illustrate ideas and concepts.
Hospitality Strategic Management:
Reflecting the dynamic environment found in the real world, Hospitality Strategic Management explains principles and theories with extensive use of examples from various segments of the industry, including lodging, gaming, cruise lines, airlines, and food service.
Complete with free access to case examples online from the Center for Hospitality Research at Cornell University, Hospitality Strategic Management is an invaluable learning tool for industry executives and managers in executive–level training courses and for students.
JEFFREY S. HARRISON is the Fred G. Peelen Professor of Global Hospitality Strategy at the School of Hospitality Administration at Cornell University. Previously, he taught at Arizona State University, Clemson University, and the University of Central Florida.
CATHY A. ENZ is the Lewis G. Schaeneman Jr. Professor of Innovation and Dynamic Management at the School of Hotel Administration at Cornell University where she is also the Executive Director of the Center for Hospitality Research. Winner of outstanding teacher and researcher awards, she teaches courses in strategic management and innovation.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Frais de port :
Gratuit
Vers Etats-Unis
Frais de port :
EUR 3,81
Vers Etats-Unis
Vendeur : Hawking Books, Edgewood, TX, Etats-Unis
Etat : Acceptable. Please read before purchase: Has severe spine crack - must be read gently - pages still intact. Acceptable Condition. Five star seller - Buy with confidence!. N° de réf. du vendeur X047008359XX4
Quantité disponible : 1 disponible(s)
Vendeur : BooksRun, Philadelphia, PA, Etats-Unis
Hardcover. Etat : Fair. 2nd. Heavy wear. Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported. N° de réf. du vendeur 047008359X-7-1-13
Quantité disponible : 1 disponible(s)
Vendeur : AwesomeBooks, Wallingford, Royaume-Uni
Hardcover. Etat : Very Good. Hospitality Strategic Management: Concepts and Cases This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9780470083598
Quantité disponible : 1 disponible(s)
Vendeur : Bahamut Media, Reading, Royaume-Uni
Hardcover. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9780470083598
Quantité disponible : 1 disponible(s)
Vendeur : TextbookRush, Grandview Heights, OH, Etats-Unis
Etat : Good. Ships SAME or NEXT business day. We Ship to APO/FPO addr. Choose EXPEDITED shipping and receive in 2-5 business days within the United States. See our member profile for customer support contact info. We have an easy return policy. N° de réf. du vendeur 52714192
Quantité disponible : 1 disponible(s)
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
Etat : Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur 10247132-6
Quantité disponible : 1 disponible(s)
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
Etat : Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. N° de réf. du vendeur 5555668-6
Quantité disponible : 2 disponible(s)
Vendeur : 369 Bookstore _[~ 369 Pyramid Inc ~]_, Dover, DE, Etats-Unis
Hardcover. Etat : Good. Updated to include the current models, theories, and hospitality practices, Hospitality Strategic Management: Concept and Cases, Second Edition is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy A. Enz uses the case study approach to cover current topics such as innovation, entrepreneurship, leadership, ethics, and franchising. Eight full case studies with exhibits and documents address the areas of lodging, food service, tourism e-commerce, gaming, cruise lines, and airlines, making this book ideal for executive level training courses or hospitality industry executives interested in developing their strategic management skills. N° de réf. du vendeur AMPLE047008359X
Quantité disponible : 1 disponible(s)
Vendeur : Phatpocket Limited, Waltham Abbey, HERTS, Royaume-Uni
Etat : Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. N° de réf. du vendeur Z1-G-021-01921
Quantité disponible : 2 disponible(s)
Vendeur : BooksRun, Philadelphia, PA, Etats-Unis
Hardcover. Etat : Fair. 2nd. Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported. N° de réf. du vendeur 047008359X-7-1
Quantité disponible : 1 disponible(s)