Motivational Marketing: How to Effectively Motivate Your Prospects to Buy Now, Buy More, and Tell Their Friends Too! - Couverture rigide

Imbriale, Robert

 
9780470116357: Motivational Marketing: How to Effectively Motivate Your Prospects to Buy Now, Buy More, and Tell Their Friends Too!

Synopsis

Why Do People Buy, Anyway? Every businessperson, sales professional, advertising copywriter should be endlessly exploring this question. Sadly, few do. Instead, most stay stubbornly focused on the question of: how can we make them buy our a thinga ? And, sadly, most training remains focused on selling. We are all better served pondering the psychology of the buyer ratherthan the techniques and tactics of selling. Thata s what Robert Imbriale has done in Motivational Marketing. This book is a valuable exercise in being about the customer." --From the Foreword by bestselling author Dan S. Kennedy

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À propos de l?auteur

Robert Imbriale is President and CEO of Ultimate Wealth, Inc., and a marketing expert who has helped sell more than $150 million in products over the Internet. He delivers seminars on Internet marketing around the country and frequently appears as an expert on television.

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