The Credible Company: Communicating with a Skeptical Workforce

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9780470274743: The Credible Company: Communicating with a Skeptical Workforce

In The Credible Company , communication expert Roger D'Aprix provides a logical and tested strategy to inform skeptical employees in a time of turbulent change. With information being the lifeblood of today's intellectual-capital assembly line, D'Aprix explains, the internal communication task has taken on an unprecedented importance. Drawing on his experience as a corporate communication executive and consultant, the author offers a practical prescription for effective communication: INFORMS (as in a communication strategy that informs). Based on the principles of Information, Needs on the Job, Face-to-Face Communication, Openness, Research, Marketplace, and Strategy, INFORMS provides a winning formula for those with the insight and motivation to work for greater credibility within companies and other institutional organizations. Throughout the book, D'Aprix provides numerous illustrative examples from his rich consulting experience as lessons in what to do and what not to do in communicating with the workforce.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Quatrième de couverture :

Praise for The Credible Company

"Every CEO in the land should read this book and act on the prescriptions offered to help employees find greater meaning in their work. And surprise by doing so they will make their workplaces more productive and honest."
Milton Moskowitz

coauthor, Fortune magazine′s annual survey of "The 100 Best Companies to Work For"

"Understanding the ′power shift′ of the American workplace as defined by Roger D′Aprix will give every executive and communicator a significant and important advantage in coping with a whole set of new rules that few understand. Read this book."
Robert L. Dilenschneider

founder and principal, The Dilenschneider Group

"The prescriptions in this book are universally applicable, and for professional communicators and leaders of the twenty–first century, they provide a deep understanding of their emerging roles. Gripping, relevant, and meaningful in this book, every sentence counts."
Dr. Rajeev Kumar

senior consultant, Tata Management Training Centre, The Tata Group, India

"Roger D′Aprix is the godfather of internal communication. He has championed the need to change how organizations engage with their people, and in this book he highlights with perceptiveness, passion, and practicality what needs to be done and how to do it."
Bill Quirke

managing director, Synopsis Communication Consulting, London

Biographie de l'auteur :

Roger D′Aprix is vice president and advisory board member of ROI Communication. He is an internationally known communication consultant, lecturer, and author who has assisted scores of Fortune 500 companies in developing their communication strategies and redesigning their communication training. He is the author of several business books including the best–selling Communicating for Change: Connecting the Workplace with the Marketplace from Jossey–Bass.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

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D'Aprix, Roger
Edité par Jossey-Bass
ISBN 10 : 0470274743 ISBN 13 : 9780470274743
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Description du livre Jossey-Bass. Hardcover. État : New. 0470274743 NEW! 2009 Hardcover First Edition. Manufacturer's light defect inside front cover. N° de réf. du libraire X3-1/25/7-00

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Roger D Aprix
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ISBN 10 : 0470274743 ISBN 13 : 9780470274743
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Description du livre John Wiley and Sons Ltd, United Kingdom, 2008. Hardback. État : New. 1. Auflage. 231 x 152 mm. Language: English . Brand New Book. In The Credible Company , communication expert Roger D Aprix provides a logical and tested strategy to inform skeptical employees in a time of turbulent change. With information being the lifeblood of today s intellectual-capital assembly line, D Aprix explains, the internal communication task has taken on an unprecedented importance. Drawing on his experience as a corporate communication executive and consultant, the author offers a practical prescription for effective communication: INFORMS (as in a communication strategy that informs). Based on the principles of Information, Needs on the Job, Face-to-Face Communication, Openness, Research, Marketplace, and Strategy, INFORMS provides a winning formula for those with the insight and motivation to work for greater credibility within companies and other institutional organizations. Throughout the book, D Aprix provides numerous illustrative examples from his rich consulting experience as lessons in what to do and what not to do in communicating with the workforce. N° de réf. du libraire AAH9780470274743

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Roger D Aprix
Edité par John Wiley and Sons Ltd, United Kingdom (2008)
ISBN 10 : 0470274743 ISBN 13 : 9780470274743
Neuf(s) Couverture rigide Edition originale Quantité : 1
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The Book Depository US
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Description du livre John Wiley and Sons Ltd, United Kingdom, 2008. Hardback. État : New. 1. Auflage. 231 x 152 mm. Language: English . Brand New Book. In The Credible Company , communication expert Roger D Aprix provides a logical and tested strategy to inform skeptical employees in a time of turbulent change. With information being the lifeblood of today s intellectual-capital assembly line, D Aprix explains, the internal communication task has taken on an unprecedented importance. Drawing on his experience as a corporate communication executive and consultant, the author offers a practical prescription for effective communication: INFORMS (as in a communication strategy that informs). Based on the principles of Information, Needs on the Job, Face-to-Face Communication, Openness, Research, Marketplace, and Strategy, INFORMS provides a winning formula for those with the insight and motivation to work for greater credibility within companies and other institutional organizations. Throughout the book, D Aprix provides numerous illustrative examples from his rich consulting experience as lessons in what to do and what not to do in communicating with the workforce. N° de réf. du libraire AAH9780470274743

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Description du livre John Wiley and#38; Sons, 2008. HRD. État : New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. N° de réf. du libraire FW-9780470274743

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Description du livre 2008. Hardcover. État : New. 1st. 155mm x 20mm x 231mm. Hardcover. In The Credible Company , communication expert Roger D'Aprix provides a logical and tested strategy to inform skeptical employees in a time of turbulent change. With information being the.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 157 pages. 0.363. N° de réf. du libraire 9780470274743

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