Strategic Communications for Nonprofit Organizations: Seven Steps to Creating a Successful Plan, 2nd Edition - Couverture rigide

Patterson

Couverture rigide

ISBN 10 : 0470401222 ISBN 13 : 9780470401224

Editeur : Wiley, 2009

Synopsis

Strategic Communications for Nonprofit Organization How a nonprofit s strategic communications department defines its issues and policies determines whether the public views it as an effective organization. Strategic Communications for Nonprofit Organizations, Second Edition supports nonprofits in using their resources most effectively.

A propos du livre

Quatrième de couverture :

Praise for Strategic Communications for Nonprofit Organizations: Seven Steps to Creating a Successful Plan, Second Edition

"Ms. Patterson has constructed a model for organizational planning and communications that is both deceptively simple and marvelously helpful. I applaud her and am appreciative of so useful a volume of well–researched and practical knowledge."
Louise Howell, PhD, Executive Director Kentucky River Community Care, Inc.

"Once trained in the Radiant model, we constantly ask ourselves who are we trying to reach, what do we want them to do, what messages/actions will move them to act in our favor, and how will we know if we have succeeded. Once internalized, the model constantly guides me and our staff to channel our collective energy both more efficiently and very effectively to win in the public policy arena."
Buddy Gill, Chief Advocacy Officer Texas Credit Union League

Your nonprofit′s strategic communications plans areactive, organic documents that don′t belong on a shelf

Written by renowned nonprofit communication specialists, Strategic Communications for Nonprofit Organizations, Second Edition authoritatively reveals how your organization can project a positive image, focus public attention, strengthen community partnerships, and maximize scarce organizational resources to achieve social change.

Organized to follow the flow of the strategic communications process, the new edition of this step–by–step guide helps your organization answer essential questions, including:

• What are we trying to achieve?

• Who are we trying to reach?

• What do we want supporters to do?

• How do we encourage them to do it?

• How will we know if we′ve succeeded?

With an accompanying Web site filled with worksheets, forms, surveys, and self–assessment tools, Strategic Communications for Nonprofit Organizations, Second Edition can be used in its entirety or to specifically focus on a particular challenge. Enthusiastic and readable, this much–needed volume succinctly outlines the basic principles and approach necessary to improve the effectiveness of your nonprofit′s communications and outreach efforts in fulfilling its mission and promoting lasting social change.

Biographie de l'auteur :

Sally J. Patterson is the President of Radiant Communications, Inc., a strategic communications firm that counsels nonprofit leaders on organizational issues including communications planning, executive coaching, and leadership transitions. Based in Washington, D.C., she has more than thirty years of strategic communications and public policy expertise including ten years with public opinion research firms. She has provided strategic communications consultation and training to more than 700 nonprofit organizations.

Janel M. Radtke considered a pioneer in open–access communications among nonprofits brought home to many the importance of the person in the technology equation. She was the founder and president of Radiant Communications, Inc., until her death in 1999. Before that, she garnered twenty years of experience helping nonprofits and educational institutions shape communication strategies and navigate a rapidly changing technological environment.

À propos de cette édition

• Éditeur: Wiley
• Date d'édition: 2009
• ISBN 10: 0470401222
• ISBN 13: 9780470401224
• Reliure: Relié
• Numéro d'édition: 2
• Nombre de pages: 288