Brand Atlas: Branding Intelligence Made Visible - Couverture rigide

Wheeler, Alina; Katz, Joel

Couverture rigide

ISBN 10 : 0470433426 ISBN 13 : 9780470433423

Editeur : John Wiley & Sons Inc, 2011

Synopsis

"Carrying through Alina Wheeler's trademark of beautiful layout and design, the book takes you on a journey through just about every important element of branding you could think of, from passion to positioning. " -The Influential Marketing Blog (May 2011) A company's brand is its most valuable asset.

A propos du livre

Présentation de l'éditeur :

"Carrying through Alina Wheeler′s trademark of beautiful layout and design, the book takes you on a journey through just about every important element of branding you could think of, from passion to positioning."
The Influential Marketing Blog (May 2011)

A company′s brand is its most valuable asset. Wheeler takes the most seminal tools used by a wide variety of thought leaders and practitioners and makes the information understandable, visible, relevant, exportable and applicable. With her best–selling debut book, Designing Brand Identity (Wall Street Journal, Best–Seller, Spotlight 1/23/2011), now in its third edition, Alina Wheeler reinvented the marketing textbook using a straightforward style to help demystify the branding process. This new offering from Wheeler, Brand Atlas, builds on this user–friendly approach to aggregate and simplify the science behind branding with a unique visual teaching method suited for time–crunched professionals.

Brand Atlas follows the recent YouTube–iPhone–Pecha Kucha era trend toward fast–paced visual instruction by neglecting needless jargon and combining vivid, full–color images and easy–to–follow diagrams to break down branding principles into basic step–by–step concepts that can be immediately applied. This handy reference:

• Speaks to a broad range of stakeholders in the branding process from CEOs to designers to brand managers
• Provides tools to integrate brand throughout the entire customer experience, build relationships based on brand, measure a brand′s value, and define a brand strategy
• Contains essential information illustrated through the use of diagrams

With diagrams designed by Joel Katz, an internationally known information designer and a global authority on the visualization of complex information, Brand Atlas is a compact, no–nonsense guide that shows how tactical innovation in the design process is crucial to building brand assets.

Quatrième de couverture :

Read it in a half hour. Refer to it forever.

Are you a big–picture person? Just want a quick overview of the most critical and relevant brand topics? If you answered yes, Brand Atlas is for you.

More than fifty brand topics are defined. Each one with a call to action and insightful quotes from thought leaders and brand visionaries. Compelling diagrams illuminate concepts, processes, and tools.

Alina Wheeler′s first bestselling book, Designing Brand Identity, was a road map to implementation of the entire branding process, from research through launch. Alina Wheeler and Joel Katz created Brand Atlas for a new generation of time–crunched brand builders who need immediate, clear and actionable ideas.

Praise for Designing Brand Identity, an essential guide for the whole branding team, by Alina Wheeler:

"Writers have The Elements of Style. Managers have The Effective Executive. Chairpeople have Robert′s Rules of Order. And now brand builders have Designing Brand Identity."
Marty Neumeier, Director of Transformation, Liquid Agency, author of The Designful Company

"Designing Brand Identity is the most comprehensive, easy to understand resource for the whole branding team, advising on all aspects of implementation and best practices."
Dan Calista, Founder and CEO, Vynamic

"The absolute best, most comprehensive, most successful, and most effective book to use as a reference when creating a brand and brand identity."
San Francisco Book Review (January 25, 2010)

À propos de cette édition

• Éditeur: John Wiley & Sons Inc
• Date d'édition: 2011
• ISBN 10: 0470433426
• ISBN 13: 9780470433423
• Reliure: Relié
• Nombre de pages: 144