A totally updated and revised new edition of the most comprehensive, reliable guide to modern entrepreneurship
For years, the Portable MBA series has tracked the core curriculum of leading business schools to teach you everything you need to know about business-without the cost of earning a traditional MBA degree. The Portable MBA in Entrepreneurship covers all the ins and outs of entrepreneurship, using real-life examples and handy tools to deliver clear, honest, practical advice on starting a successful business.
If you're planning to start your own business, you'd best start with the facts. This reliable, information-packed resource shows you how to identify good business opportunities, create a business plan, do financial projections, find financing, and manage taxes. Other topics include marketing, selling, legal issues, intellectual property, franchising, starting a social enterprise, and selling your business.
Whether you're thinking of starting your own business or you already have and just need to brush up on entrepreneurial basics, this is the only guide you need.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
WILLIAM D. BYGRAVE, MA, DPHIL, MBA, DBA, is Professor Emeritus at Babson College, and also is a member of the Babson College Board of Trustees. Bygrave is founder of the Global Entrepreneurship Monitor (GEM), a worldwide consortium of leading universities studying the impact of entrepreneurship on country and worldwide economies.
ANDREW ZACHARAKIS, BS, MBA, PHD, is The John H. Muller, Jr. Professor of Entrepreneurship at the Arthur M. Blank Center for Entrepreneurship at Babson College. Renowned for his expertise in entrepreneurship, he has been quoted in such publications as the Wall Street Journal and the Los Angeles Times. He has also held investment banking and venture capital positions at the Cambridge Companies.
THE PORTABLE MBA SERIES, with more than 750,000 copies sold, provides readers with a continuing business education, providing comprehensive coverage of the primary business functions taught in MBA programs, as well as focused coverage of today's vital business topics.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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