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Synopsis
The complete guide to a winning pay-per-click marketing campaign
Pay-per-click advertising-the "sponsored results" on search engine results pages-is increasingly being used to drive traffic to websites. Marketing and advertising professionals looking for a hands-on, task-based guide to every stage of creating and managing a winning PPC campaign will get the step-by-step instruction they need in this detailed guide.
Using the popular An Hour A Day format, this book helps you avoid the pitfalls and plan, develop, implement, manage, and monitor a PPC campaign that gets results.
- Successful pay-per-click campaigns are a key component of online marketing
- This guide breaks the project down into manageable tasks, valuable for the small-business owner as well as for marketing officers and consultants
- Explains core PPC concepts, industry trends, and the mechanics that make a campaign work
- Shows how to perform keyword research, structure campaigns, and understand campaign settings and various pricing models
- Discusses how to write ads, develop and test landing pages, use ad groups, and leverage Google's content network
- Covers launching a campaign, bidding for position, monitoring, gathering results, and interpreting and acting on the data collected
Pay-Per-Click Search Engine Marketing: An Hour a Day provides the tools to make the most of this important marketing method.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Online advertising expert David Szetela is owner and CEO of Clix Marketing, one of the few agencies that specializes exclusively in pay-per-click (PPC) advertising. His PPC articles have been published in MediaPost, Search Engine Watch, Search Engine Land, MarketingSherpa, and on his company's blog (www.clixmarketing.com/blog). He is the Principal PPC Editor of the paper and online publication SEMJ.org and the PPC expert faculty member for the online certification company Market Motive. He is also a frequent speaker at such industry events as Search Engine Strategies, SMX, PPC Summit, and ad:tech. He also hosts a weekly radio show called PPC Rockstars that is distributed by Webmasterradio.fm and iTunes. Joseph Kerschbaum has optimized thousands of PPC campaigns and is Director of Client Services at Clix Marketing. He has written hundreds of articles on paid search advertising for numerous industry blogs, and he is a regular contributor to Website Magazine and Search Engine Land.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Pay-Per-Click Search Engine Marketing
Edité par
Sybex, 2010
ISBN 10 : 0470488670
ISBN 13 : 9780470488676
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Vendeur : Hamelyn, Madrid, M, Espagne
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Etat : Como nuevo. : Esta guía completa te enseñará a crear campañas de marketing de pago por clic (PPC) exitosas. Aprenderás a evitar errores comunes, planificar, desarrollar, implementar, administrar y monitorear una campaña de PPC que genere resultados. Este libro es valioso tanto para propietarios de pequeñas empresas como para consultores de marketing, ya que explica los conceptos básicos de PPC, las tendencias de la industria y la mecánica que hacen que una campaña funcione. Aprenderás a realizar investigaciones de palabras clave, estructurar campañas, comprender la configuración de la campaña y los modelos de precios, escribir anuncios, desarrollar y probar páginas de destino, usar grupos de anuncios y aprovechar la red de contenido de Google. También cubre el lanzamiento de una campaña, la oferta por posición, el monitoreo, la recopilación de resultados y la interpretación y actuación sobre los datos recopilados. EAN: 9780470488676 Tipo: Libros Categoría: Tecnología|Negocios y Economía Título: Pay-Per-Click Search Engine Marketing Autor: David Szetela| Joseph Kerschbaum Editorial: Sybex Idioma: en Páginas: 432 Formato: tapa blanda. N° de réf. du vendeur Happ-2024-09-11-fa5d2eac
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Pay-Per-Click Hour a Day: An Hour a Day
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Pay-Per-Click Search Engine Marketing: An Hour a Day [With Access Code] [With Access Code]
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Pay-Per-Click Search Engine Marketing: An Hour a Day [With Access Code] [With Access Code]
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Pay-Per-Click Search Engine Marketing : An Hour a Day
Edité par
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ISBN 10 : 0470488670
ISBN 13 : 9780470488676
Ancien ou d'occasion
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Edité par
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ISBN 10 : 0470488670
ISBN 13 : 9780470488676
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