Economics of Strategy

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9780470556665: Economics of Strategy
Quatrième de couverture :

DISCOVER THE ART OF STRATEGIC THINKING

This Third Edition of Besanko, Dranove, Shanley, and Schaefer s highly acclaimed text blends economic theory with the latest thinking on strategy. The result is an innovative and highly effective framework for understanding the strategic activities within a firm.

Offering in–depth, modern coverage of a broad range of topics, the Third Edition features expanded material on personnel economics, revised treatment of culture and power, in–depth coverage of competition in markets with network effects, detailed discussion of the opinion theory of investment, and updated coverage of diversification.

HIGHLIGHTS OF THE THIRD EDITION

  • Presents economic principles without overemphasizing the math.
  • Rigorous treatment of organizational topics such as structure and culture enables you to experience the full scope of strategic thinking.
  • The authors use Porter s Five Focus as a tool for organizing industry analysis, building on the coverage of industrial organization and game theory. The text also considers the Value Net, another tool for organizing industry analysis.
  • Includes coverage of make or buy decisions (Chapters 2–4) and benefit and cost advantage and sustaining advantage (Chapter 12–14).
  • Fascinating examples bring the economic models to life. Many of the examples involve businesses outside the United States.

 

Présentation de l'éditeur :

A number of peripheral discussions have been eliminated, particular those for which there was substantial mathematics with little insight to show for it.
∗ Chapter on measuring cost and benefit advantage have been eliminated.
∗ Integrates insights from the theory of the firm, industrial organization, and strategy research.
∗ Contains hundreds of examples to illustrate how the economic principles of strategy apply to the actual business world.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

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David Besanko; David Dranove; Mark Shanley
ISBN 10 : 0470556668 ISBN 13 : 9780470556665
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Description du livre Paperback. État : New. INTERNATIONAL EDITION, brand New, International/Global Edition, NOT LOOSE LEAF VERSION,NO SOLUTION MANUAL, NO CD, NO ACCESS CARD, Soft Cover/ Paper Back written in English, Different ISBN and Cover Image from US Edition; Sometimes, the title is different from US Edition, and the exercises and homework problem are in different orders or maybe completely different than the US edition, Please email us for confirmation. Some books may show some word such as Not for Sale or Restricted in US on the cover page. However, it is absolutely legal to use in USA, the book will be sent from IL or oversea warehouse based on the stock availability. book. N° de réf. du libraire 30804

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David Besanko; David Dranove; Mark Shanley
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ISBN 10 : 0470556668 ISBN 13 : 9780470556665
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David Besanko; David Dranove; Mark Shanley
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ISBN 10 : 0470556668 ISBN 13 : 9780470556665
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David Besanko; David Dranove; Mark Shanley
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David Besanko; David Dranove; Mark Shanley
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