The Social Media Management Handbook: Everything You Need To Know To Get Social Media Working In Your Business

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9780470651247: The Social Media Management Handbook: Everything You Need To Know To Get Social Media Working In Your Business

Book by Smith Nick Wollan Robert Zhou Catherine

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Biographie de l'auteur :

Nick Smith is GlobalManaging Director of MarketingTransformation in the Accenture Customer Relationship Management service line. He has over twenty years of experience in advertising, marketing, and customer relationship management, with a track record of value creation through effective operational sales and marketing initiatives. twitter.com/NickXSmith

Robert Wollan is Global Managing Director of the Accenture Customer Relationship Management service line, including customer analytics and the marketing, sales, and service transformation groups. With over twenty years of experience, he leads a global team of experts in customer–centric marketing, sales, service, and customer operations, as well as driving major growth areas in advanced segmentation, digital transformation/social CRM, multichannel customer contact, and enterprise service delivery across the nineteen industries Accenture serves globally. twitter.com/RobertWollan

Catherine Zhou is Managing Director of Customer Analytics in the Accenture Customer Relationship Management service line. She has over fifteen years of experience in multichannel customer experience strategy and execution, segmentation and implementation, digital media analytics, marketing and business intelligence, and customer targeting capabilities. She serves clients in multiple industries including communications, high tech, retail, financial services, and energy. twitter.com/catherinezhou

Présentation de l'éditeur :

How do organizations manage social media effectively?

Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book is geared toward helping you manage every step of the process required to use social media for business.

The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise. You will learn how to:

  • Empower employees and teams to utilize social media effectively throughout the organization
  • Measure the ROI of social media investments and ensure appropriate business value is achieved over time
  • Make smarter decisions, make them more quickly, and make them stick

Get the most out of your social media investment and fully leverage its benefits at your company with The Social Media Management Handbook.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

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Catherine Zhou; Nick Smith; Robert Wollan
ISBN 10 : 0470651245 ISBN 13 : 9780470651247
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Description du livre État : New. Gift Quality Book in Excellent Condition. N° de réf. du libraire 36S9FP0003G4

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Catherine Zhou; Nick Smith; Robert Wollan
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Description du livre Wiley, 2011. État : New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: A comprehensive guide to managing social media efforts internally within organizations. Social media is extremely difficult to implement and manage on an organization-wide basis because it's so new and organizations lack the expertise, and tools to evolve it. N° de réf. du libraire ABE_book_new_0470651245

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Catherine Zhou; Nick Smith; Robert Wollan
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Description du livre John Wiley and Sons Ltd, United Kingdom, 2011. Hardback. État : New. 1. Auflage. 226 x 155 mm. Language: English . Brand New Book. How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book is geared toward helping you manage every step of the process required to use social media for business. The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise. You will learn how to: * Empower employees and teams to utilize social media effectively throughout the organization * Measure the ROI of social media investments and ensure appropriate business value is achieved over time * Make smarter decisions, make them more quickly, and make them stick Get the most out of your social media investment and fully leverage its benefits at your company with The Social Media Management Handbook. N° de réf. du libraire AAH9780470651247

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Catherine Zhou; Nick Smith; Robert Wollan
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ISBN 10 : 0470651245 ISBN 13 : 9780470651247
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Description du livre John Wiley and Sons Ltd, United Kingdom, 2011. Hardback. État : New. 1. Auflage. 226 x 155 mm. Language: English . Brand New Book. How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book is geared toward helping you manage every step of the process required to use social media for business. The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise. You will learn how to: * Empower employees and teams to utilize social media effectively throughout the organization * Measure the ROI of social media investments and ensure appropriate business value is achieved over time * Make smarter decisions, make them more quickly, and make them stick Get the most out of your social media investment and fully leverage its benefits at your company with The Social Media Management Handbook. N° de réf. du libraire AAH9780470651247

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Description du livre John Wiley and Sons Ltd. Hardback. État : new. BRAND NEW, The Social Media Management Handbook: Everything You Need to Know to Get Social Media Working in Your Business, Robert Wollan, Nick Smith, Catherine Zhou, How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book is geared toward helping you manage every step of the process required to use social media for business. The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise. You will learn how to: * Empower employees and teams to utilize social media effectively throughout the organization* Measure the ROI of social media investments and ensure appropriate business value is achieved over time* Make smarter decisions, make them more quickly, and make them stick Get the most out of your social media investment and fully leverage its benefits at your company with The Social Media Management Handbook. N° de réf. du libraire B9780470651247

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