The Handbook of Online and Social Media Research: Tools and Techniques for Market Researchers

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9780470710401: The Handbook of Online and Social Media Research: Tools and Techniques for Market Researchers

Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the field. This groundbreaking reference examines why traditional research is broken, both in theory and practice, and includes chapters on online research communities, community panels, blog mining, social networks, mobile research, e-ethnography, predictive markets, and DIY research. "This handbook fills a significant learning gap for the market research profession and Ray Poynter has once again proven that he is a guiding light. The practical and pragmatic advice contained within these pages will be relevant to new students of research, young researchers and experienced researchers that want to understand the basics of online and social media research. Ray's views on 'how to be better with people' and 'how to maximise response rates' are vital clues that are likely to shape the future of market and social research." Peter Harris , National President, Australian Market and Social Research Society (AMSRS). "It's hard to imagine anyone better suited to covering the rapidly changing world of online research than Ray Poynter. In this book he shows us why. Whether you are new to online or a veteran interested in broadening your understanding of the full range of techniques-quant and qual-this book is for you." Reg Baker , President and Chief Operating Officer, Market Strategies International "Finally, a comprehensive handbook for practitioners, clients, suppliers and students that includes best practices, clear explanations, advice and cautionary warnings. This should be the research benchmark for online research for some time. Poynter proves he is the online market research guru." Cam Davis , Ph.D., former Dean and current instructor of the online market research course for the Canadian Marketing Research and Intelligence Association "Ray Poynter's comprehensive,

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Revue de presse :

contains everything a complete novice dipping into it could need this book is bound to quickly make itself an indispensible reference . ( MrWeb.com, September 2010 ). ... a fantastic book that answers just about every question you could possibly have regarding any type of internet–based research . (Resoner.nu, October 2010).

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

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Ray R. Poynter
Edité par John Wiley and Sons Ltd, United Kingdom (2010)
ISBN 10 : 0470710403 ISBN 13 : 9780470710401
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Description du livre John Wiley and Sons Ltd, United Kingdom, 2010. Hardback. État : New. 1. Auflage. 241 x 175 mm. Language: English . Brand New Book. Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the field. This groundbreaking reference examines why traditional research is broken, both in theory and practice, and includes chapters on online research communities, community panels, blog mining, social networks, mobile research, e-ethnography, predictive markets, and DIY research. This handbook fills a significant learning gap for the market research profession and Ray Poynter has once again proven that he is a guiding light. The practical and pragmatic advice contained within these pages will be relevant to new students of research, young researchers and experienced researchers that want to understand the basics of online and social media research. Ray s views on how to be better with people and how to maximise response rates are vital clues that are likely to shape the future of market and social research. Peter Harris, National President, Australian Market and Social Research Society (AMSRS). It s hard to imagine anyone better suited to covering the rapidly changing world of online research than Ray Poynter. In this book he shows us why. Whether you are new to online or a veteran interested in broadening your understanding of the full range of techniques quant and qual this book is for you. Reg Baker, President and Chief Operating Officer, Market Strategies International Finally, a comprehensive handbook for practitioners, clients, suppliers and students that includes best practices, clear explanations, advice and cautionary warnings. This should be the research benchmark for online research for some time. Poynter proves he is the online market research guru. Cam Davis, Ph.D., former Dean and current instructor of the online market research course for the Canadian Marketing Research and Intelligence Association Ray Poynter s comprehensive, authoritative, easy to read, and knowledgeable handbook has come to our rescue .it is a must read for anyone who needs to engage with customers or stakeholders in a creative, immediate and flexible way that makes maximum use of all the exciting, new technology now open to us. Market researchers need to know this stuff now. I can guarantee that anyone who buys the book will find it a compelling read: they will be constantly turning to the next page in order to find yet another nugget of insight from Ray s tour de force. Dr David Smith, Director, DVL Smith Ltd; Professor, University of Hertfordshire, Business School. N° de réf. du libraire AAH9780470710401

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2.

Ray R. Poynter
Edité par John Wiley and Sons Ltd, United Kingdom (2010)
ISBN 10 : 0470710403 ISBN 13 : 9780470710401
Neuf(s) Couverture rigide Edition originale Quantité : 10
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The Book Depository US
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Description du livre John Wiley and Sons Ltd, United Kingdom, 2010. Hardback. État : New. 1. Auflage. 241 x 175 mm. Language: English . Brand New Book. Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the field. This groundbreaking reference examines why traditional research is broken, both in theory and practice, and includes chapters on online research communities, community panels, blog mining, social networks, mobile research, e-ethnography, predictive markets, and DIY research. This handbook fills a significant learning gap for the market research profession and Ray Poynter has once again proven that he is a guiding light. The practical and pragmatic advice contained within these pages will be relevant to new students of research, young researchers and experienced researchers that want to understand the basics of online and social media research. Ray s views on how to be better with people and how to maximise response rates are vital clues that are likely to shape the future of market and social research. Peter Harris, National President, Australian Market and Social Research Society (AMSRS). It s hard to imagine anyone better suited to covering the rapidly changing world of online research than Ray Poynter. In this book he shows us why. Whether you are new to online or a veteran interested in broadening your understanding of the full range of techniques quant and qual this book is for you. Reg Baker, President and Chief Operating Officer, Market Strategies International Finally, a comprehensive handbook for practitioners, clients, suppliers and students that includes best practices, clear explanations, advice and cautionary warnings. This should be the research benchmark for online research for some time. Poynter proves he is the online market research guru. Cam Davis, Ph.D., former Dean and current instructor of the online market research course for the Canadian Marketing Research and Intelligence Association Ray Poynter s comprehensive, authoritative, easy to read, and knowledgeable handbook has come to our rescue .it is a must read for anyone who needs to engage with customers or stakeholders in a creative, immediate and flexible way that makes maximum use of all the exciting, new technology now open to us. Market researchers need to know this stuff now. I can guarantee that anyone who buys the book will find it a compelling read: they will be constantly turning to the next page in order to find yet another nugget of insight from Ray s tour de force. Dr David Smith, Director, DVL Smith Ltd; Professor, University of Hertfordshire, Business School. N° de réf. du libraire AAH9780470710401

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ISBN 10 : 0470710403 ISBN 13 : 9780470710401
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Description du livre 2010. Hardcover. État : New. 1st. 152mm x 229mm x. Hardcover. The book will become the key reference point for research practitioners and buyers as they move from their security blanket of traditional research, with its outdated notions of science an.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 448 pages. 0.918. N° de réf. du libraire 9780470710401

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