Managing Media Companies: Harnessing Creative Value - Couverture souple

Aris, Annet; Bughin, Jacques

 
9780470713952: Managing Media Companies: Harnessing Creative Value
Couverture souple
ISBN 10 : 047071395X ISBN 13 : 9780470713952
Editeur : Wiley, 2009

Synopsis

The authors of this book have made an in depth study of the strategies and management practices of leading media companies and have identified the core competences media companies need to have to win in the new world. The book is strongly focused on applicability and combines long standing best practice principles with innovative approaches for staying ahead. It systematically discusses competences needed in each of the key functional areas in the media companies drawing on examples from all main media sectors.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Annet Aris, Adjunct Professor of Strategy at INSEAD, Fontainebleau, and former partner at McKinsey & Company. Dr Jacques Bughin is a director at McKinsey & Company, and academic Fellow at ECORE as well as at the Katholieke Universiteit Leuven (KUL). Both draw on a long and broad experience of working in, and teaching on, the media industry.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Wiley
Date d'édition
2009
Langue
anglais
ISBN 10 
047071395X
ISBN 13 
9780470713952
Reliure
Broché
Numéro d'édition
2
Nombre de pages
400
Coordonnées du fabricant
non disponible
Personne responsable
non disponible