Business in Networks - Couverture souple

Hakansson, Hakan; Ford, David I; Gadde, Lars-Erik; Snehota, Ivan; Waluszewski, Alexandra

Couverture souple

ISBN 10 : 0470749636 ISBN 13 : 9780470749630

Editeur : John Wiley & Sons Inc, 2009

A propos du livre

Présentation de l'éditeur :

This seminal book, based on 30 years of research, provides aradical insight into the reality of the business landscape and theoperations and management of companies within it. The bookchallenges orthodox ideas of the business market and businessmanagement and presents a comprehensive analysis of the structureand process of business and the tasks that managers andpolicy–makers face.

Business in Networks is strongly grounded in empiricalresearch and illustrated throughout with case examples. The bookanalyses the complex network of interdependencies that existbetween companies and which determine their characteristics. Itfully analyses the process of interaction through which companiesand networks evolve and are transformed. Specifically, the bookthoroughly examines the following:

• The dynamics and interrelatedness of the businesslandscape
• Interaction as the basic business process
• Business development in time and network space
• The nature of management in an interactive world
• The implications for policy–makers of the networked businesslandscape

This book is essential reading for all those interested inunderstanding the complex business world. This includes academicsand their students taking advanced courses on managing in businessnetworks at MSc, MBA and executive education level, managersoperating in business companies, and those involved in industrialpolicy.

The authors are central researchers within the international IMP(Industrial Marketing and Purchasing) Group (impgroup.org). Theempirical and conceptual research work of the Group is widely usedby academics and managers throughout the world.

Biographie de l'auteur :

All are world class academics in the area of business to businessmarketing and networks as well as key members of the IMP Group. (Industrial Marketing and Purchasing Group).

Håkan Håkansson is Professor of IndustrialMarketing at the Department of Innovation and Economic Organizationat BI Norwegian School of Management in Oslo., Norway.

David Ford is currently an Affiliate Professor atEuromed, Marseille, France

Lars–Erik Gadde is Professor of Industrial Marketing atChalmers University of Technology, Sweden..

Ivan Snehota is Professor of Marketing at the USI,University of Lugano, Switzerland.

Alexandra Waluszewski is Professor of Business studiesand Director of the Science & Technology Studies Center (STS)at Uppsala University, as well as a senior lecturer in theDepartment of Business Studies, Sweden.

À propos de cette édition

• Éditeur: John Wiley & Sons Inc
• Date d'édition: 2009
• ISBN 10: 0470749636
• ISBN 13: 9780470749630
• Reliure: Broché
• Nombre de pages: 320