Performance-Driven Crm: How to Make Your Customer Relationship Management Vision a Reality - Couverture rigide

Brown, Stanley A.; Gulycz, Moosha

Couverture rigide

ISBN 10 : 0470831618 ISBN 13 : 9780470831618

Editeur : John Wiley & Sons Ltd, 2002

Synopsis

How to tell if--and how much--CRM is working in your firm Enthusiastically adopted by many firms as the way of the future, Customer Relationship Management is now facing its toughest challenge yet: the company evaluation. Measuring what gains CRM has made for your company, if any, is sound business. And Performance--Driven CRM lets you determine how sound your investment in CRM has been, with practical tools for measuring and monitoring CRM initiatives and its impact on operations and the bottom line. Fully equipped with questionnaires, assessment tools, exercises, and action plans, the book also contains case studies and best practice examples from PricewaterhouseCoopersa s global CRM practice, including FedEx, NEC, and Sears. With tips on e--business applications, the book describes how to use Web tools in research and what to measure in an Internet environment. This is an ideal resource for measuring--and maximizing--the return on your firma s CRM investment.

A propos du livre

À propos de l?auteur

Stanley A. Brown (Toronto, Ontario) is a partner in PricewaterhouseCoopersa Global Customer Relationship Management (CRM) Practice. He is a frequent speaker globally on topics of customer care and CRM, and writes regularly for Sales and Marketing Management Magazine and ICSA News, the newsletter of the International Customer Service Association. He is the author of: Customer Relationship Management (Wiley: 0--471--64409--9), Strategic Customer Care (Wiley: 0--471--64342--4), and What Customers Value Most (Wiley: 0--471--64123--5), and editor of Breakthrough Customer Service (Wiley: 0--471--64232--0). Moosha Gulycz (Toronto, Ontario) is a Principal Consultant with PricewaterhouseCoopersa Customer Relationship Management (CRM)Practice. She is responsible for the Canadian CRM Integrated Multi Channel Solutions services practice. She has spoken across the US and Canada on the topic of the relationship between CRM and Performance Mearsurement.

Détails de l'édition

• Éditeur: John Wiley & Sons Ltd
• Date d'édition: 2002
• Langue: anglais
• ISBN 10: 0470831618
• ISBN 13: 9780470831618
• Reliure: Relié
• Nombre de pages: 320
• Coordonnées du fabricant: Buchpark GmbH; https://www.buchpark.de; ; Krügerweg 1; Trebbin; Brandenburg; 14959; Allemagne