Relationship Marketing: Dialogue and Networks in the E-Commerce Era - Couverture souple

Varey, Richard J.

Couverture souple

ISBN 10 : 0470843411 ISBN 13 : 9780470843413

Editeur : John Wiley & Sons Ltd, 2002

Synopsis

This title explores the growing concept of relationship marketing, defined as the process of creating, maintaining, and enhancing strong, value-laden relationships with customers and other stakeholders. "Relationship Marketing" explores the concept in theory and practice for use in the e-commerce era. The book offers an understanding of relationship marketing as a business strategy within a framework that integrates marketing, e-commerce, corporate communications, and knowledge management.

A propos du livre

À propos de l?auteur

Richard J. Varey is Reader in Communication & Management in the Faculty of Business Informatics at the University of Salford. He has written extensively in the fields of management, marketing management, marketing communication, service marketing, corporate communication, and internal marketing.

Détails de l'édition

• Éditeur: John Wiley & Sons Ltd
• Date d'édition: 2002
• Langue: anglais
• ISBN 10: 0470843411
• ISBN 13: 9780470843413
• Reliure: Broché
• Nombre de pages: 240
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible