Articles liés à Managing Business Relationships
Synopsis
No company can be an island in today's business world. Each one is locked into a complex network of relationships with suppliers, customers and other business partners. To be effective, managers within companies must constantly assess these relationships and the intentions, actions and reactions of their counterparts within them. Indeed, managing its relationships and its position in the business network has become the critical task on which a company's very existence stands or falls. This new edition of "Managing Business Relationships" aims to help managers and students understand the reality of business networks and how to manage in them. It has been entirely rewritten to include the latest thinking and research from the IMP (Industrial Marketing and Purchasing) Group. The book provides a structured way to understand business networks and their effect on the practicing manager. It offers a complete analysis of management in different relationships including those with suppliers, customers, distributors and development partners. It includes a brand new and easy to understand model of managing in networks. This book is vital reading for students of business marketing, purchasing, business networks and relationship management at the MBA and final year undergraduate level. It will also be a valuable resource for all managers operating in business markets, including those in purchasing, marketing, technical development and distribution.
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À propos de l?auteur
David Ford is Professor at the University of Bath. Lars-Erik Gadde is Professor at Chalmers University of Technology, Gothenburg. Hakan Hakansson is Professor at the Nordic School of Management, BI, Oslo. Ivan Snehota is Professor at the University of Lugano
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Managing Business Relationships
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John Wiley & Sons Inc, 2003
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Managing Business Relationships
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Paperback. Etat : Very Good. Managing Business Relationships This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9780470851258
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Managing Business Relationships
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John Wiley & Sons Inc, 2003
ISBN 10 : 0470851252
ISBN 13 : 9780470851258
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Managing Business Relationships
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ISBN 13 : 9780470851258
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Managing Business Relationships
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John Wiley & Sons, 2003
ISBN 10 : 0470851252
ISBN 13 : 9780470851258
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Couverture souple
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Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780470851258. N° de réf. du vendeur 9101335
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Managing Business Relationships
Edité par
John Wiley & Sons, 2003
ISBN 10 : 0470851252
ISBN 13 : 9780470851258
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
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Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780470851258. N° de réf. du vendeur 9090641
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Managing Business Relationships
Edité par
John Wiley & Sons, 2003
ISBN 10 : 0470851252
ISBN 13 : 9780470851258
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
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Etat : Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780470851258. N° de réf. du vendeur 8724976
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Managing Business Relationships
Edité par
John Wiley & Sons, 2003
ISBN 10 : 0470851252
ISBN 13 : 9780470851258
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
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Etat : Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780470851258. N° de réf. du vendeur 8724977
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Managing Business Relationships
Edité par
John Wiley & Sons Inc, 2003
ISBN 10 : 0470851252
ISBN 13 : 9780470851258
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