Next Generation Wireless Applications - Couverture rigide

Golding, Paul

 
9780470869864: Next Generation Wireless Applications

Synopsis

In this rapidly developing field, this book explains why the various technologies are needed and will guide the reader to a deeper understanding of their significance and benefits within the industry. Focussing on the wireless context will give the reader a better understanding of how to use the technologies specifically in the development of wireless applications. Uniquely, Next Generation Wireless Applications shows how the many and various technologies interoperate and can be used in combination to achieve useful results. The book also provides an authoritative view of the market opportunities for 3G enabling the reader to gauge the credibility and value of the many participants active in this market and helping the reader to detect and avoid risky business opportunities. Unique coverage of the state-of-the-art software development technologies appropriate in a wireless context Brings together software development expertise with an understanding of wireless issues Based on author's extensive experience building wireless applications and training on the topic Describes both strengths and weaknesses of particular technologies, short-cuts and potential pit-falls Demonstrates how technologies fit together and may be used together to enhance functionality Dispells myths and demystifies technologies thanks to author's extensive knowledge base and tried-and-tested presentation skills Numerous case studies (from Lucent, NTT DoCoMo and Vodafone) and anecdotes anchor the book in reality Covers SMS, MMS, LBS, billing issues, mobile information device profile specs (MIDP2.0), over-the-air-deployment mechanisms, service delivery platforms (SDP) and security.

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Présentation de l'éditeur

"Cuts through the hype! Golding′s compelling offers visionary, butpractical insights. A "must have" reference treatment for allpractitioners in the mobile innovation space."
Jag Minhas, Telefónica O2 Europe

Second edition of this best–selling guide to WirelessApplications: fully revised, updated and with brand newmaterial!

In Next Generation Wireless Applications, Second Edition,the author establishes a picture of the entire mobile applicationecosystem, and explains how it all fits together.

This edition builds upon the successes of the first edition byoffering an up–to–date holistic guide to mobile applicationdevelopment, including an assessment of the applicability of newmobile applications, and an exploration into the developments in anumber of areas such as Web 2.0, 3G, Mobile TV, J2ME (Java 2 MicroEdition) and many more.

Key features of this second edition include:

  • New introductory chapters on trends in mobile application, andon becoming an Operator.
  • Two new chapters on Mobile 2.0 and IMS and Mobilizing Media andTV.
  • Extra material on convergence, Web 2.0, AJAX (AsynchronousJavaScript and XML), HSDPA (High Speed Downlink Packet Access) andMBMS (Multimedia Broadcast Multicast Service), WiMAX (WorldwideInteroperability for Microwave Access) and WiFi.
  • Best practice on how to present to, sell to and work withoperators.
  • More insights, anecdotes and sidebars reflecting the author′sextensive experience in the industry.

Next Generation Wireless Applications will proveessential reading for professionals in mobile operator and mobileapplication developing companies, web developers, and developercommunity managers. Media companies, general managers, businessanalysts, students, business consultants, and Java developers willalso find this book captivating.

"If you want to understand the future of mobile applications andservices, their potential impact and the growth opportunities thisis the perfect starting point."
Martin Smith, Head of Content Innovation &Applications, T–Mobile

Quatrième de couverture

"Cuts through the hype! Golding′s compelling style offersvisionary, but practical insights. A "must have" referencetreatment for all practitioners in the mobile innovation space." –Jag Minhas Second edition of the best–selling guide to wirelessapplications: fully revised, updated and with brand newmaterial! In next generation Wireless Applications, Second Edition, theauthor establishes a picture of the entire mobile applicationecosystem, and explains how it all fits together. This editionbuilds upon the successes of the first edition by offering anup–to–date holistic guide to mobile application development,including an assessment of the applicability of new mobileapplications, and an exploration into the developments in a numberof areas such as Web 2.0, 3G, Mobile TV, J2ME (Java 2 MicroEdition) and many more. Next Generation Wireless Applications will prove essentialreading for professionals in mobile operator and mobile applicationdeveloping companies, web developers, and developer communitymangers. Media companies, general managers, business analysts,students, business consultants, and Java developers will also findthis book captivating. "If you want to understand the future of mobile applications andservices, their potential impact and the growth opportunities, thisis the perfect starting point." – Martin Smith Key Features include: New introductory chapters on trends in mobile application, andon becoming an operator. Two new chapters on Mobile 2.0 and IMS and Mobilising Mediaand TV. Extra material on convergence, Web 2.0 AJAX (AsynchronousJavaScript and XML), HSDPA ad MBMS (Multimedia Broadcast MulticastService), WiMAX and WiFi. Best practice on how to present to, sell to and work withoperators. More insights, anecdotes and sidebars reflecting the author′sextensive experience in the industry. For further information visit http://www.paulgolding.com

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